Sofwave™ Takes the Spotlight as Sports Illustrated Swimsuit's First-Ever Aesthetic Device Partner

When some of the world's most photographed models are preparing for major events, they need treatments that fit into demanding schedules while delivering visible results. That's one reason Sofwave™ has become a trusted choice for models, celebrities, and beauty enthusiasts seeking natural-looking skin rejuvenation without surgery or downtime.

Now, that relationship has reached a new milestone. Sofwave™ has officially been named Sports Illustrated Swimsuit's first-ever aesthetic device partner, bringing its FDA-cleared skin lifting technology and Pure Impact™ VIP muscle toning treatments to some of the brand's biggest events of the year.

The partnership debuted during Sports Illustrated Swimsuit Launch Week in New York City, where models and talent had access to Sofwave™ skin lifting treatments and PureImpact VIP muscle toning sessions as part of their event preparation.

The collaboration continues through Sports Illustrated Swimsuit's Miami Swim Week activities, highlighting a growing shift toward non-invasive treatments that help people look and feel their best without surgery or extended recovery periods. That trend was recently highlighted by Sports Illustrated Swimsuit, which featured Sofwave™ as a model-approved, low-maintenance treatment for maintaining healthy-looking skin. 

As Louis Scafuri, CEO of Sofwave Medical, explained, the partnership reflects how modern beauty increasingly focuses on confidence, convenience, and natural-looking results.

Sofwave™ has also earned attention from celebrities and beauty experts alike. Recently, entrepreneur and television personality Bethenny Frankel shared her experience with Sofwave™ in NewBeauty, joining a growing list of public figures who have incorporated the treatment into their skincare routines.

Sofwave™ uses proprietary SUPERB™ ultrasound technology to stimulate the production of new collagen and elastin beneath the skin's surface. The treatment is FDA-cleared for:

Because the treatment is non-invasive and designed with minimal downtime in mind, many patients are able to return to their normal routines quickly after treatment. It is also suitable for all skin types.

In addition to Sofwave™ skin rejuvenation treatments, Sports Illustrated Swimsuit talent also experienced PureImpact VIP, a muscle toning technology powered by proprietary PlyoPulse™ stimulation.

PureImpact VIP activates multiple muscle groups simultaneously through multidirectional electrical stimulation that mimics functional exercise. The result is a non-invasive option for strengthening and toning muscles in just 30 minutes.

Together, Sofwave™ and PureImpact VIP provide a comprehensive approach to supporting both skin quality and muscle tone, helping people feel confident from head to toe.

Whether you're preparing for a wedding, reunion, vacation, professional milestone, or simply want to invest in yourself, the same technologies featured at Sports Illustrated Swimsuit are available through providers nationwide.Ready to learn if Sofwave™ is right for you? Connect with a certified provider in your area to schedule a consultation and discover how Sofwave™ and PureImpact VIP can help you achieve your aesthetic goals without surgery or downtime.