Dr. Ava Shamban is a board-certified dermatologist and founder of Ava MD Dermatology in Beverly Hills and Santa Monica, California. She is a renowned expert in all aspects of dermatology, including medical, surgical, and cosmetic. As a frequent contributor to the media and regularly quoted in publications such as Vogue, Harper’s Bazaar, and Elle, Dr. Shamban understands what her patients want… non-invasive neck lifting procedures that work!
Petite and energetic, Dr. Shamban radiates positivity and well-being. From the moment you meet her, you know she is serious about skincare, and she wants the best for her patients. She believes that appearance and self-esteem are one and the same and dedicates herself to helping patients worldwide heal their skin to live happier lives. A California native, Dr. Ava graduated magna cum laude from Harvard University and earned her medical degree from Case Western Reserve University School of Medicine.
What Do Patients Really Want?
One of the most popular questions she hears from patients is, What is the best non-surgical treatment for neck lift and neck wrinkles and loose skin? “The best non-surgical approach to lifting the neck and softening necklace lines, restoring dermal structure, and eliminating crepiness, is high-frequency ultrasound technology,” states Shamban.
Watch Dr. Shamban in this KTLA 5 News video:
For those patients not wanting to undergo plastic surgery or have downtime, Dr. Shamban offers Sofwave™, a revolutionary new technology that uses Synchronous Ultrasound Parallel Beam technology (SUPERB) to heat the deep layers of the skin, stimulating collagen and elastin production and lifting the sagging neck skin.
What is Sofwave™?
Sofwave™ is an FDA-cleared non-invasive treatment for the submental, eyebrows, and neck lift. “I was an early adopter of Sofwave™ because I thought technology was innovative, and it is! Sofwave™ delivers energy into the dermis at the precise depth and temperature to stimulate collagen and elastin”, says Dr. Shamban.
Patients love Sofwave™ for its natural appearing results and because it treats all skin types with minimal to no downtime. Sofwave™ face and neck lift treatments are typically performed in one session and take about 45 minutes to complete. Shamban explains, “Once the desired improvements have been achieved, annual maintenance is suggested because turning back the clock does not stop it from ticking altogether.”
What about downtime?
Patients today don’t have time to be hiding away in their homes, waiting for their skin to recuperate during the neck lift recovery process.
“There really is no downtime or aftercare and I think that appeals to a lot of people. You can do a Sofwave™ treatment and then you go right back to your normal activities. It’s really popular with actresses because you can do it and then go to an event and your face looks instantly LIFTED – it’s super nice,” explains Shamban who has been known to treat celebrities in her upscale practice.
If you’re like most people, you may have noticed your neck starting to show signs of aging process, while your face is still looking fairly fresh. Well, there’s an explanation for that. The neck has fewer sebaceous glands, neck muscles, follicles, fat layers, and a thinner, more delicate dermis. The dermis is the layer of our skin that produces collagen.
“As we age, even small decreases in collagen take effect quickly to show visible signs of aging from ‘neck to deck’. We are often focused on the face for skin care and sun care, leaving the neck more vulnerable to free radical damage, pigmentation issues as well as collagen and elastin breakdown.”
Other tips and advice to avoid face and neck lift surgery is to be diligent with your sun protection, adds Shamban. She suggests adding topical hydration, antioxidants, peptides, and a prescription retinoid to protect your ultrasound investment.
Benefits of Sofwave™
Sofwave™ offers a number of benefits over other neck lift treatments, including:
● It’s non-invasive and offers minimal to no downtime. No need for face or neck lift surgery.
● It is safe. Sofwave™ has been FDA-cleared for safety and efficacy.
● It is effective. Sofwave™ has been shown to provide significant improvement in the appearance of the neck.
● It is affordable. Sofwave™ is a cost-effective way to lift the neck and improve the appearance of the jawline non-surgically.
Who is a Good Candidate for Sofwave™?
Sofwave™ is a good candidate for anyone who is concerned about the appearance of their neck. It is especially effective for people who have sagging skin, wrinkles, ‘necklace lines’, turkey neck or a double chin.
What to Expect During a Sofwave™ Treatment
“Sofwave™ is a fast, convenient treatment that is comfortable for most patients with a topical anesthesia cream,” says Shamban.
Sofwave™ procedure is typically performed in one session and takes about 45 minutes for the face and neck lift treatment. During the treatment, the patient will lie comfortably on a treatment table. The doctor will then place the Sofwave™ device on the patient’s skin and deliver the ultrasound energy.
“The patient will feel warmth as it moves across the skin,” describes, Shamban. “In treatment, synchronous ultrasound beams penetrate the dermis through the handpiece with fractional heating to promote collagenesis. This maximizes results and minimizes downtime as it tightens, lifts, and smooths the treated area.
It is a highly controlled delivery at the optimal depth and location to protect and correct with a cooling mechanism built in. After completing the passes over the area, a healing serum or mask can be applied, and the patient can resume their daily routine without downtime.”
Non-Invasive Neck Lifting Results of Sofwave™ Treatment
Patients typically see the desired results from Sofwave™ treatment within a few weeks. The full results of the treatment may take up to three months. “Over time, we see an ongoing cumulative effect and benefits after treatment,” says Shamban.
Patients report that their neck area looks tighter and more lifted and that their jawline is more defined. When asked, have you had Sofwave™? Shamban, says, “Of course! It’s good. You can see a difference in my face!”
Sofwave™ procedure is particularly effective for neck lifts because it targets the deep layers of the skin where collagen and elastin are produced. As we age, our skin loses collagen and elastin, which can lead to sagging skin and wrinkles. Sofwave™ helps to stimulate collagen production and tighten the skin, for natural-looking results and a more lifted and youthful neck.
Sofwave™ at Ava MD Dermatology
Dr. Shamban says, Sofwave™ is a perfect solution for those patients with realistic expectations, who don’t want traditional neck lift plastic surgery but want their neck and jawline to look younger and more lifted. She is one of the first dermatologists in the country to offer this innovative new non-surgical procedure.
If you are interested in learning more about Sofwave™ procedure or in scheduling an initial consultation with Dr. Shamban, please visit her website or call her office today.
