Date
Written by
James Bartholomeusz
Revised by
Doris Day, MD
The best aesthetic devices for med spas, plastic surgeons, and dermatologists' ROI in 2025 are those that prioritize high patient satisfaction, fast treatment, and strong revenue potential. Sofwave™ is the fastest-growing skin-lifting device, notable for its single-session efficacy, no-downtime model, and celebrity endorsements.
Devices like Sofwave™, HIFU and microneedling devices lead the category thanks to clinical efficacy, strong demand, and wide patient appeal.
The best-performing devices combine low overhead, high treatment pricing, fast turnaround times, and ongoing consumer buzz. Sofwave™ is a leading example.
Technologies like Sofwave™ and microneedling offer flexibility across lifting and texture, making them efficient choices for practices targeting diverse patient needs.
Table Of Content
The global non-surgical skin lifting market is expected to reach $2.3 billion by 2033, with a growth rate (CAGR) of 4.98% from 2025 to 2033. This represents a huge opportunity for med spas to choose versatile and safe devices that directly improve profitability.
Below, we take a look at the top five med spa devices for skin regeneration in 2025, with a particular focus on multi-purpose devices that attract diverse clients.
Introduced in 2019, Sofwave™ is the fastest-growing skin regeneration technology for treating skin laxity. It offers 20% to 30% collagen regeneration per session and over 20% tissue volume, outperforming competitors. Its built-in cooling system makes it safe for all skin types and areas without adjustments. Due to recent endorsements from Kim Kardashian ("probably the best machine out there for lifting and collagen production"), Adi Soglowek, and top KOLs, med spas report soaring demand for Sofwave™.
As the number one treatment for non-invasive lifting, it is showing significant organic growth from thousands of daily treatments. Treatments are quick, between 30 and 45 minutes, and requires minimal downtime. This contributes to high patient throughput and ROI. Med spas that don’t offer Sofwave™ risk missing the biggest growth opportunity in non-invasive skin regeneration. As board-certified dermatologist and founder of Ava MD Dermatology in Beverly Hills and Santa Monica, California Dr. Ava Shamban says, “There really is no downtime or aftercare and I think that appeals to a lot of people. You can do a Sofwave™ treatment and then you go right back to your normal activities. It’s really popular with actresses because you can do it and then go to an event and your face looks instantly lifted.”
HIFU provides deep ultrasound lifting. It has strong patient loyalty but higher discomfort levels. HIFU is profitable for med spas with repeat clients, though multiple sessions reduce per-treatment revenue compared to a device with single-session efficacy like Sofwave™.
Around for 15 years, fractional laser is effective for resurfacing. It pairs well with other devices, boosting its upsell potential for med spas. However, downtime limits scheduling efficiency.
Intense Pulsed Light (IPL) has broad applications, making it cost-effective for med spas. However, it’s less effective for lifting, so it’s best used as a complementary tool.
A combination of microneedling and radiofrequency device is popular for customizable depths and supporting diverse treatments. However, it involves consumables, which can cut into profit margins.
HIFU provides deep ultrasound lifting. It has strong patient loyalty but higher discomfort levels. HIFU is profitable for med spas with repeat clients, though multiple sessions reduce per-treatment revenue compared to a device with single-session efficacy like Sofwave™.
Device | Avg. Treatment Cost | Sessions Needed | Patient Turnover | Market Growth Impact | ROI Potential |
Sofwave™ | $3,500-$4,500 | 1 | High (Minimal Downtime) | Fastest | Highest |
HIFU | $2,500-$4,000 | 1 - 2 | Medium | Steady | High |
Fractional Laser | $1,000-$2,000 | 3 - 5 | Low | Moderate | Medium |
IPL | $400-$800 | 4 - 6 | Medium | Stable | Low-Medium |
Microneedling | $1,500-$3,000 | 3 - 4 | Medium | Growing | High |
For med spas aiming to treat a wide range of concerns without overloading their equipment roster, versatility is essential. In 2025, clinics are prioritizing multi-purpose aesthetic devices that can address laxity, fine lines, skin texture, and tone across different areas of the body and face. Investing in versatile skin regeneration devices allows providers to meet more patient needs while maximizing space, time, and ROI.
Sofwave™ is a standout in this category. With FDA clearance for lifting the eyebrow, neck, and submental tissue, plus indications for wrinkle and arms reduction, cellulite improvement and acne scars, it’s one of the most flexible non-invasive devices available. Its ability to deliver consistent results across multiple skin types and tones without requiring different settings or consumables makes it especially efficient.
Choosing the right med spa equipment in 2025 requires balancing performance, cost, safety, and long-term value. Providers must evaluate not only clinical outcomes but also how the device supports operational efficiency and business growth.
When narrowing your options, look for devices that are FDA-cleared, proven in clinical studies, and safe across all skin types. Technologies that minimize downtime also reduce scheduling friction and increase patient throughput.
Ask whether the device has consumables that may impact profit margins, and whether it requires intensive post-care. It’s also critical to ensure you're purchasing from a verified source to avoid ineffective knockoffs that put your reputation at risk.
Sofwave™ is the must-have med spa equipment for 2025, offering unmatched ROI in the fastest-growing aesthetic segment through factors like efficiency, endorsements, and results.
Equip your practice with Sofwave™ today to capitalize on the skin rejuvenation trend. Don’t miss out on this revenue driver. Contact a Sofwave™ distributor today to integrate this high-ROI device.
Why is skin tightening the fastest-growing market segment?
The explosion of the skin-tightening segment is driven by a variety of factors like GLP-1–related weight loss, prejuvenation trends, and social media engagement. Sofwave™ leads with high user buzz on platforms like X.
How does Sofwave™ drive business growth?
Soffwave’s single-treatment model maximizes revenue while endorsements from high-profile celebrities like Kim and Khloe Kardashian amplify demand.
What are the key considerations for device selection for med spas?
Med spas should focus on choosing certified, versatile devices that ensure patient safety. By working with genuine Sofwave™ systems and avoiding knockoffs, you can be confident in efficacy.
What is the ROI for Sofwave™ in med spas?
ROI for Sofwave ™ is High due to single sessions and growing demand.
How does social media impact adoption?
Celebrity endorsements on social media drive interest, engagement, and adoption, as seen with the Kardashians’ endorsement of Sofwave™.
Is training required?
Yes, providers should get certified and ensure they use genuine systems for patient safety and efficacy.