Facial Aesthetics are Key for Reclaiming Your Beautiful Self

What is a facial aesthetics treatment?

Facial aesthetic procedures are advanced treatments with rejuvenating properties for enhancing your appearance and improving your self-image and pride. Today’s innovative facial aesthetic treatments and skincare combine both art and modern science, so that even small changes can provide dramatic facial improvements. These treatments can soften wrinkles, fill acne pockmarks, contour the face, and define certain facial features.

What are your facial aesthetic issues?

Do you have blemishes? Wrinkles? Sagging skin? A crooked nose? An unattractive scar? If you are unhappy with a specific facial feature, this negative feeling can affect your self-confidence and self-esteem.

When considering options for facial aesthetics, you should contact a medical professional for a consultation, as there are effective non-surgical and surgical procedures that can improve facial appearances.

What are your facial aesthetic issues?

What are the most popular procedures for surgical facial aesthetics?

In the U.S., board-certified doctors often perform these surgical facial plastic procedures:

  • Rhinoplasty:

    Reshaping the nose

  • Blepharoplasty:

    Reducing excess skin on upper and/or lower eyelids

  • Browlift:

    Improving forehead wrinkles and droopy eyebrows

  • Rhytidectomy:

    Tightening the skin on the face and neck

  • Liposuction:

    Removing excess fat under the chin or in the neck

  • Facial implants:

    Making certain facial features more defined

  • Otoplasty:

    Reshaping the ears

  • Facial reconstruction:

    Repairing defects with reconstructive surgery

What are traditional non-surgical types of facial aesthetics?

Non-surgical facial aesthetics can include everything from skincare to non-invasive procedures performed by qualified medical professionals.

What are some of the traditional non-surgical treatments?

What are some of the traditional non-surgical treatments?

Traditional non-surgical facial aesthetics treatments include:

  • Botulinum toxin

    (Botox) injections and collagen injections

  • Topical treatments

    Skin care and other products such as hyaluronic acid, alpha hydroxy acid, glycolic acid, and retinoid products

  • Dermal fillers and fat transfer procedures

  • Exfoliation processes

    Chemical peels, dermabrasion, and microdermabrasion

  • Photodynamic rejuvenation 

    Photodynamic rejuvenation and laser/light resurfacing treatments

  • Laser resurfacing

    Laser resurfacing and laser skin rejuvenation

  • Ultrasound

    Devices such as Sofwave to cause collagen remodelling

Of these traditional methods, what is the most popular treatment?

Botox injections are among the most popular cosmetic medical procedures. Botulinum toxin blocks the transmitters between the motor nerves that innervate the muscle, which simply means Botox is a type of muscle relaxer.

Once the motor nerve endings are interrupted, the muscle cannot contract – and when that muscle stops contracting, the dynamic motion that causes wrinkles also stops. Consequently, the skin smooths out.

How has Sofwave™ revolutionized non-surgical facial aesthetics?

How has Sofwave™ revolutionized non-surgical facial aesthetics?

In 2020, Sofwave™ unveiled its next-generation ultrasound technology for treating wrinkles and lax skin. Sofwave™ Synchronous Ultrasound Parallel Beam (SUPERB™) technology is now a preferred treatment for many doctors and their clients. The ultrasound energy precisely passes through the skin’s surface to stimulate collagen and elastin fibers, improving facial and neck appearances.

How safe is Sofwave™ technology?

Physicians and patients worldwide appreciate the safety features of this Sofwave™ SUPERB™ advanced technology.

With these treatments, doctors require no needles, no incisions, and no anesthesia to safely restore your skin to a more youthful appearance.

How is this safety achieved?

Sofwave™ ultrasound energy cannot penetrate deeper than 2 mm, thus preventing skin injuries.

The system’s Sofcool™ cooling mechanism provides safety through real-time skin temperature monitoring, protecting the uppermost skin layer from burning. Treated patients feel only minimal discomfort during the 45-minute procedure.

Can Sofwave™ treatments replace surgical procedures?

Has the U.S. FDA cleared these Sofwave™ treatments?

Sofwave™ SUPERB™ technology has is cleared by the U.S. Food and Drug Administration (FDA) for a non-invasive dermatological aesthetic treatment to improve facial lines and wrinkles and for lifting eyebrows and lax neck and submental tissue.

Can Sofwave™ treatments replace surgical procedures?

Depending on the goal, Sofwave™ can be an effective solution vs. plastic surgery. To obtain more information and locate a Sofwave™ provider near you, please contact us.

What industry recognition has Sofwave™ received?

In 2021, ELLE Magazine’s “2021 Future of Beauty Awards” named Sofwave™ as one of the best in the In-Office Skin Treatment Category. In April, Sofwave™ was named this year’s NewBeauty Award winner for “Best Latest in Ultrasound.”

How can you decide which facial aesthetics procedure is the right one?

Board-certified plastic surgeons, facial plastic surgeons and dermatologists  and their teams will advise clients and ensure that results will be in balance with the patient’s other facial features.

Where are facial aesthetic treatments available?

Where are facial aesthetic treatments available?

In almost every country, medical aesthetic services are now widely provided in medical spas and in offices of physicians who are board-certified with a vast knowledge of facial aesthetics and services.

An Internet search can provide you with more details on facial aesthetics and on medical spas that you can visit for more information.

Why don’t you schedule a Sofwave™ appointment today?

If you are interested in a non-invasive alternative to surgery, ask a Sofwave™ team member how you can achieve facial and neck improvements with 45-minute treatments performed in the office of a board-certified physician.

Visit a Sofwave™ provider’s office today! For more information and to find a Sofwave™ practice near you, please contact us.

References:

  • “Facial Aesthetics Services,” UPMC Life Changing Medicine, https://www.upmc.com/services/plastic-surgery/services/aesthetic/our-services/facial-aesthetics#:~:text=%E2%80%8BFacial%20Aesthetics.%20Your%20face%20is%20the%20part%20of,factors%2C%20it%20can%20affect%20your%20self-confidence%20and%20self-esteem
  • “Facial Esthetics,” American Academy of Facial Esthetics, https://www.facialesthetics.org/patient-info/facial-esthetics/
  • “Facial Aesthetics,” Top Doctors® United Kingdom, https://www.topdoctors.co.uk/medical-dictionary/facial-aesthetics
  • “What is Esthetics?,” EstheticianEDU.org, https://www.estheticianedu.org/what-is-an-esthetician/
  • “Aesthetics,” AnazeoHealth, https://www.anazaohealth.com/aesthetics
  • “What is Aesthetic Medicine?,”, Dr. Steven Sorr, September 23, 2020, Source of Health, https://mysourceofhealth.com/blog/what-is-aesthetic-medicine/
  • “What is Aesthetic Medicine: Definition and Overview,” DocDoc.com, https://www.docdoc.com/medical-information/specialties/aesthetics-doctors

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    Sofwave™ Reviews Are In – And They Are Impressive

    In 2020, Sofwave™ unveiled its next-generation Synchronous Ultrasound Parallel Beam (SUPERB™) technology for treating wrinkles and lax skin. Reviews gathered from physicians all over the U.S. illustrate why this non-invasive Sofwave™ technology has quickly become the frontrunner of cosmetic procedures for physicians not only in America but also across the globe.

    The innovative Sofwave™ SUPERB™ technology uses seven transducers operating simultaneously to emit synchronous beams of ultrasound that heat a significant amount of tissue at a precise depth of 1.5 mm in the mid-dermis. This procedure achieves positive effects in just half the treatment time of other technologies. Additionally, unlike other dermal technologies, Sofwave™ treatments are ideal for all skin types. Ultrasound absorption is determined by the microscopic and bulk mechanical properties of tissue and is independent of skin color or pigmentation.

    Mode of Action Synchronous Ultrasound Parallel Beam Technology SUPERB
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    Mode of Action: Synchronous Ultrasound Parallel Beam Technology SUPERB™

    What do physicians think of this new technology?

    Gregory Mueller, MD, FACS, is a plastic surgeon who has had a practice in Beverly Hills, California, since 1998

    “Over the years, I’ve seen many techniques and technologies come and go, but when Sofwave™ was introduced, I loved it because it was the first technology that had so much energy that would just stay in the substance of the skin and not go any deeper and melt fat, or cause a lot of pain when it was being performed. For a non-invasive treatment for anti-aging, this one really knocked it out of the ballpark. Patients love it. It’s very effective, and it does exactly what you want it to do.”

    Dr. Mueller also uses Sofwave™ procedures in combination with fillers, Botox, and other technologies. A lot of his patients, he says, are in the early stages of aging and are not ready for surgical treatments, so Sofwave™ technology is ideal, especially since it is needle-less and relatively pain-free. Dr. Mueller underwent a Sofwave treatment himself and said, “The pain level was about a 2–3, and it was so worth the results.”

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    Dr. Mueller, how important is it that you can perform conbination treatments with Sofwave?

    Sofwave™ technology has been FDA cleared for reducing facial lines and wrinkles, lifting the eyebrow, and lifting lax skin of the submental (beneath-the-chin) and neck tissues – clearing the way for cosmetic surgeons to recommend this procedure for patients who are not ready for surgical options.

    James Newman, MD

    “It is a very safe technology,” confirms James Newman, MD, FACS, of the Premier Plastic Surgery practice with offices in Palo Alto, San Mateo, and Half Moon Bay, California. “It is well-tolerated, and I think its safety profile is top-notch compared to some of the previous technologies. It’s very safe to use for all skin types, so we don’t have the risk of melanin stimulation that we could have with optical devices and some of the radiofrequency devices.”

    Sofwave™ ultrasound treatments achieve beneficial effects with minimal penetration, ensuring no damage to the epidermis or underlying nerves, bones, blood vessels, or face and neck tissue. The ultrasound energy is absorbed and cannot penetrate deeper than 2 mm, thus preventing injuries. With this technology, ultrasound energy precisely passes through the skin’s surface (the epidermis), heating the mid-dermal tissue at just the right depth and temperature to rejuvenate collagen fibers and improve the skin’s overall appearance. This dermal tissue heating (60–70°C) safely induces collagen production and remodeling relative to skin wrinkles in the optimal vector direction.

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    James Newman, MD, FACS, of the Premier Plastic Surgery, how safe is Sofwave?

    During Sofwave™ ultrasound treatments, the SUPERB™ system’s Sofcool™ cooling mechanism provides real-time skin temperature monitoring and protects the uppermost skin layer from burning. The impacted treatment zones stimulate a healing response called neo-collagenases, which increases and regenerates the collagen in the skin, reducing fine lines and wrinkles, and lifting the eyebrow and submental, neck, and facial tissue.

    For physicians, Sofwave™ technology delivers the following:

    • A simple, intuitive procedure that staff members can administer.
    • A non-invasive treatment that takes about 45 minutes for the face and neck.
    • Multiple ultrasound beams that emit energy simultaneously at 1.5 mm mid-dermis.
    • Clinically safe, proven efficacy with very high patient satisfaction.
    • Fast return on investment (ROI) and low cost of ownership.

     

    Amy Forman Taub, MD, FAAD, of Advanced Dermatology, a practice located near Chicago, Illinois, bases her enthusiasm for Sofwave™ technology on her patients’ positive results and on how these treatments have benefited her own appearance.

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    Amy Forman Taub, MD, FAAD, of Advanced Dermatology, what makes Sofwave unique?

    Dr. Taub

    “I’ve been really pleased,” Dr. Taub describes her personal experience undergoing Sofwave™ treatments. She explains that the procedure “reduced my neck’s wrinkles and the laxity. I had a lot more redundant skin. Also, my jowl line is improved, and my nasolabial folds are better, so I’ve seen a definite result.”

    She explains that Sofwave™ technology enables the patient’s own body to generate new collagen and elastin over a period of a few months after the treatment. “I think people find that very appealing,” she says.

    Dr. Taub adds that an additional benefit for both patients and physicians is that Sofwave™ procedures can be combined with other treatments. “As an example, you can do fillers on the same day,” she says. “Many patients don’t want to come in for multiple visits, so you can ‘sandwich’ in other treatments with the Sofwave™ procedure and get it all done on the same day.”

    Dr. E. Victor Ross

    Dr. E. Victor Ross, a dermatologic surgeon in San Diego, California, says that, for him, Sofwave™ technology stands out from other non-invasive skin improvement methods because it requires very little pain management for patients. Sofwave™ technology, he notes, is easy to administer. Afterward, patients can return to their daily activities immediately because their skin looks normal after the treatment – unlike older methods that initially leave patients with swollen skin, intensely red or crusty.
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    Dr. E. Victor Ross, a dermatologic surgeon in San Diego, what are the top advantages to Sofwave?

    He considers three important aspects of Sofwave™ technology to be:

    1. The short time involved for treatment is typically less than an hour.
    2. Minimal pain management, which usually just involves a topical numbing gel or cream.
    3. The positive results for patients.

    Sofwave™ treatments are recommended for patients of any adult age who are starting to notice the early signs of aging. It is a simple procedure for physicians to provide and for their patients to experience.

    Dr. Lorrie Klein

    “There is really no preparation,” says Dr. Lorrie Klein, who heads up the OC Dermatology practice in Laguna Niguel, California. “We put some numbing ointment on you, and you are ready to go. There’s no post-treatment care required, so you can go right back to work afterward or to whatever activities you want, and your skin won’t show that you had a treatment done. You’ll see results in a few months, and you can expect to see improvement in your fine lines and wrinkles. You can also expect a lifting effect, especially on the forehead, under the chin, and on the neck.”
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    Dr. Lorrie Klein, OC Dermatology in Laguna Niguel, California

    For Dr. Klein, when Sofwave™ technology was introduced, it filled a lot of needs that were not being met by other devices. She found that Sofwave™ treatments were easier than previous methods for her or a staff member to administer, and the procedures were far less painful for her patients than other methods.

    Dr. Lorrie Klein

    “After my patients have had a Sofwave™ treatment, I ask them their thoughts about it,” she says. “All of my patients say that they would do it again, and I haven’t gotten that same response about my other devices. One of the nice things about Sofwave™ is that we can combine it with other treatments without any problems. We especially like to do it with injectables. I like to do the toxins beforehand because it relaxes the base, and we get better collagen stimulation in those areas. We also like to do fillers afterward to enhance the results.”

    Dr. Stephen Eubanks

    Dr. Stephen Eubanks, a dermatologist in Winter Park, Florida, and director of the Advanced Dermatology Aesthetic Center says that, with Sofwave™ technology, basically all his patients are seeing improvement in their wrinkles and a lift to their lower face and neck areas. “Everyone sees a degree of improvement,” he reports. “Some are dramatic, and some are moderate – but everyone has seen improvement.”
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    Sofwave “KOL Insights” Video by Dr. Steve Eubanks, Director of Advanced Dermatology Aesthetic Center

    Adam Rubinstein, MD, FACS, a plastic surgeon in Miami, Florida, comments that when Sofwave™ technology is compared to the older high-intensity focused ultrasound (HIFU) procedures, it is apparent why Sofwave™ is considered to be so revolutionary. HIFU technology was less efficient in coverage, he says, and the depth of skin layers had to be determined for each patient, which required a therapist to read an ultrasound accurately and scan the patient’s skin to get a sense of how deep skin levels were.

    Dr. Rubinstein explains that, with HIFU treatments, if you went too deep into the skin, you could go into the fatty tissue, which does not do well with intense energy. Going too deep would result in fat atrophy or a loss of volume, which would not be the desired outcome of the treatment. HIFU procedures also require significant pain management to help the patients get through the procedure.

    Adam Rubinstein, MD

    “Sofwave™ treatments are much more pain-free than HIFU procedures,” he says. “This new technology represents a night-and-day difference in treatment comfort. Our patients who have had both HIFU and Sofwave™ treatments will choose Sofwave™ every time.”
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    Michael Gold, MD of Owner Gold Skincare Interview on Sofwave

    In 2021, over 25,000 Sofwave™ SUPERB™ ultrasound treatments were performed, and Sofwave™ was a recipient of ELLE magazine’s 2021 Future of Beauty Awards, which honored the company’s technology in the “In-Office Skin Treatment” category as one of the best in the world in providing patients a younger appearance.

    Adam Rubinstein, MD

    To sum up why Sofwave™ technology has proved so popular with patients worldwide, Dr. Mueller says, “Many of my patients don’t want to have a major procedure. They just want to look better, and that’s what Sofwave™ does. Our patients love these treatments because they achieve excellent results.”

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      Reduce Wrinkles to Refresh Your Appearance

      Can you actually reduce fine lines and wrinkles on your face and neck?

      As we get older, fine lines and wrinkles on our face and neck make us feel older than we are. The good news is that there are various ways to minimize these telling signs of age. You can, indeed, reduce these wrinkles and even delay their appearance – and many of the methods for maintaining healthy, wrinkle-free skin can be done inexpensively and from the comfort of your own home.

      What causes wrinkles?

      Wrinkles occur when collagen and elastin, which are building blocks within the skin, break down over time, causing the skin top layer to lose its strength and flexibility – and, ultimately, to sag, allowing wrinkles to appear. This is a natural part of the aging process, but it can be mitigated and/or delayed with proper skin care, which includes rebuilding and strengthening collagen and elastin.

      What can you do, on your own, to reduce wrinkles?

      Although you can’t control all the factors that cause wrinkles and uneven skin tone, you can do the following to help mitigate the appearance of fine lines and wrinkles and to keep your skin healthy and your overall health condition at an optimal level:

      1. Prevent sun exposure and wear sunscreen.
      2. Don’t smoke – and, if you do smoke, quit.
      3. Eat healthy foods, vitamins, and minerals.
      4. Limit your intake of sugar and alcoholic beverages.
      5. Drink plenty of water to stay hydrated.
      6. Get adequate sleep and exercise.
      7. Clean, exfoliate and moisturize your skin.
      8. Avoid over-washing and over-scrubbing your face.

      Does sun exposure really cause that much skin damage?

      Sun damage has been proven in clinical studies to be the No. 1 cause of wrinkles in facial skin. Ultraviolet (UV) rays from the sun are the primary cause of wrinkles, pigmentation, sun spots, reduced skin elasticity, the degradation of skin texture, and many other signs of skin aging. UVA rays are the rays that cause tanning, wrinkles, and other signs of premature aging, while UVB rays cause sunburns and skin cancer. UV rays are more powerful during sunny days, but they can cause damage to skin even on cloudy days.

      In one study involving identical twins, Dr. Darrick Antell, a plastic surgeon, found that sun exposure was even more important than heredity as the culprit behind skin aging and wrinkles. In this study, the sibling who limited sun exposure had fewer wrinkles and looked younger overall than the sun-worshiping twin.

      To avoid sun-damaged skin, be sure to wear a sunscreen product when outdoors, especially when the sun is the most intense (between 11 a.m. and 3 p.m.). Additionally, to prevent wrinkles, it is a good idea to wear sunscreen and/or moisturizer with at least an SPF 30 rating whenever you are spending time outdoors.

      How does smoking affect the skin?

      Clinical studies have confirmed that cigarette smoke is detrimental to the skin because it breaks down collagen and elastin, which are key parts of the skin’s structure. Exposure to environmental toxins, such as cigarette smoking, releases free radicals that damage healthy skin cells, resulting in dry skin, decreased cellular repair activity, and the appearance of fine lines and wrinkles.

      Sibling studies done at the Twin Research Unit of St. Thomas Hospital in London found that the twin who smoked tended to have skin that was more wrinkled and up to 40% thinner than the non-smoker.

      What foods are recommended for maintaining healthy skin?

      What foods are recommended for maintaining healthy skin

      For good skin health, it is essential to have a healthy diet that includes plenty of fresh fruits and vegetables rich in antioxidants. Eating the right foods enables your skin to continue its natural collagen production.

      Dr. Elizabeth Bradley

      “Aside from aging, the top reason people don’t have enough collagen is poor diet,” says Dr. Elizabeth Bradley, medical director of Cleveland Clinic’s Center for Functional Medicine. “To make sure your body has enough ingredients to make more collagen, you may need to change what you eat or take dietary supplements.”

      Dr. Bradley explains that your body’s collagen production combines amino acids – nutrients that you get from eating protein-rich foods, such as lean red meat, chicken, fish, beans, eggs, and dairy products. To produce collagen, the body also requires vitamin C, zinc, and copper. You can get vitamin C, for example, by eating citrus fruits, red and green peppers, tomatoes, broccoli, and greens. You can get the minerals you need by eating meats, shellfish, nuts, whole grains, and beans.

      To achieve your healthy skin goals, add more fish to your diet to benefit from this seafood’s high omega-3 content. Omega-3s are essential fatty acids that help the skin maintain its fluidity and flexibility, thus reducing the appearance of wrinkles. Omega-3s are one of the primary types of fats used to help with hydration inside the cells. They are also highly anti-inflammatory and can help decrease skin dryness.

      Vitamin C is an important building block for creating and repairing collagen in aging skin. A study published in the American Journal of Nutrition found that women over the age of 40 who had high amounts of vitamin C in their diets were less likely to develop wrinkles than those with lower amounts of vitamin C. Vitamins D, E, and K are also important vitamins for your skin to help it increase collagen production.

      Why should you avoid sugar and alcoholic beverages?

      It’s a good idea to limit your sugar intake, as sugar causes an internal process that is known to degrade collagen and cause premature aging and wrinkles. Similarly, it’s a good idea to limit alcohol consumption, which, like smoking, is linked to dehydration, premature skin aging, and wrinkles. Alcoholic beverages, especially those with a high sugar content, can lead to inflammation, accelerated aging (i.e., wrinkles), and acne.

      Why is it so important to drink a lot of water and stay hydrated?

      The skin is your body’s largest organ, and it protects you from viruses, bacteria, pollution, chemicals, and other pathogens. Your skin is 64% water, and even a small loss of water can disrupt its proper functioning. Keeping your skin well hydrated helps ensure that your skin stays healthy. Water replenishes the skin tissue, increases its elasticity, and helps minimize the appearance of fine lines and wrinkles.

      Why is it so important to drink a lot of water and stay hydrated

      How does lack of sleep and exercise affect your facial skin?

      Studies have shown that a lack of sleep causes the body to produce excess cortisol, a hormone that breaks down skin cells. If you get enough rest, however, your body will produce more human growth hormones (HGH), which help enable the skin to keep its tone and elasticity, thus warding off wrinkles. Also, when you don’t get enough exercise, your blood flow is not enough to sustain healthy skin.

      Getting back to the subject of sleep, to avoid “sleep wrinkles,” the American Academy of Dermatology advises you to sleep on your back to avoid possible wrinkles caused by sleeping in positions that involve contact with your facial skin.

      Why is it important to clean, exfoliate, and moisturize your skin?

      Cleansing, exfoliating, and moisturizing your skin are necessary actions for helping the skin slough off dead skin cells. If you have excess oil or makeup on your face, then your skin has a more difficult time shedding old skin cells and creating new ones. If you neglect your skin care, then you are preventing your skin from renewing itself.

      Over-the-counter products may not be the best for skin care or to prevent wrinkles, as they may contain ingredients that can dry out or irritate your skin, so consult with a dermatologist or some other skincare professional for product recommendations.

      How can over-washing and over-scrubbing damage your facial skin?

      Washing your face two times a day (morning and evening) is generally recommended for proper skin care – but be careful how you cleanse your delicate facial skin. Avoid using products containing alcohol or perfumes, which can dry out your skin and accelerate the aging process.

      You should avoid over-scrubbing, too, as this can damage the skin and leave it irritated. “Gentle” is the word to remember here – and it applies to the cleansers, scrubbers, and washcloths that you choose, and even to the towels that you use for drying your face.

      How can over-washing and over-scrubbing damage your facial skin

      Can over-the-counter anti-wrinkle creams and lotions help to reduce wrinkles?

      Anti-wrinkle creams and other similar products that you can buy over the counter may provide just limited results, if any, because these products contain less of the active ingredients than do prescription creams. The U.S. Food and Drug Administration (FDA) classifies these anti-wrinkle creams and lotions as cosmetics that have no medical value, and, therefore, these anti-wrinkle products are not evaluated for their safety and effectiveness.

      It is recommended to avoid products that contain controversial parabens and sulfates, and, instead, to choose products comprising natural and organic ingredients, since these ingredients will be gentle and calming on your skin. Natural moisturizing emollients include shea butter, cocoa, mango, almond oil, avocado oil, and coconut oil. Natural occlusive moisturizers include oils such as olive, jojoba, and coconut, as well as bee waxes. Natural humectant moisturizers include honey and hyaluronic acid.

      What are some effective treatments for reducing wrinkles?

      For wrinkle treatments, dermatologists and other skincare professionals use a variety of topical medications, dermal fillers, and injections to reduce fine lines and wrinkles. These treatments include:

      • Collagen injections, which can fill in wrinkled areas, thus temporarily providing wrinkle reduction and a smoothing out of facial skin and crow’s feet
      • Alpha hydroxy acid (AHA) and glycolic acid products, which remove the top layers of dead skin cells, while also increasing the thickness of deeper layers of skin – promoting the natural skin renewal process and reducing wrinkles
      • Topical retinoids (such as Retin-A products), which reduce fine lines and wrinkles, splotches, and roughness when applied to the skin, and that also stimulate the production of new blood vessels in the skin
      • Hyaluronic acid, which hydrates aging skin by locking in moisture, thereby plumping up skin and promoting healthier skin, firming, and smoothing skin while also diminishing fine lines and wrinkles
      • Botulinum toxin (Botox) injections, which can effectively treat wrinkles and immobilize facial muscles for four to six months at a time to achieve longer results than other types of dermal injectable treatments
      • Calcium hydroxyapatite fillers, which promote the body’s natural collagen production for long-lasting wrinkle removal
      • Fat transfer procedures, which remove fat from one part of the body and inject it into another part to fill in and smooth wrinkles
      What are some effective treatments for reducing wrinkles

      What are other options for reducing wrinkles?

      Dermatologists and other skincare professionals have also traditionally used the following treatments to help reduce wrinkles:

      • Exfoliation processes (such as chemical peels, dermabrasion, and microdermabrasion), which peel away the outermost layers of the skin to reduce signs of aging
      • Photodynamic rejuvenation, which uses photosensitizers and light sources, such as lasers and pulsed light, to help refresh the skin
      • Radiofrequency (RF) microneedling techniques and laser/light resurfacing treatments, which can soften wrinkles and crow’s feet around the eyes
      • Ultrasound therapy, which uses a non-invasive technique to lift and tighten skin on the face, neck, and chin

      What are surgical options for reducing facial wrinkles?

      Forehead lifts and brow lifts are surgical procedures that can effectively reduce the appearance of wrinkles. They are performed at a surgical facility, and require intravenous sedation. These surgeries include the typical risks of invasive procedures, and the patients endure several weeks of recovery time.

      What are the risks with forehead lift or brow lift surgery?

      Inherent risks associated with dermatologic surgery include adverse reactions to anesthesia; bleeding, infection, and/or scarring in the forehead where the small incisions are located; temporary or permanent numbness on the forehead; asymmetry in the position of the brows (or brows that are too high); eye irritation or dryness; an elevated hairline, or hair loss at the incision site; swelling and bruising; a rare risk of blood clots; and possible damage to underlying facial muscles.

      What is Sofwave™ offering to help reduce wrinkles?

      Sofwave™ has developed a breakthrough ultrasound technology that is revolutionizing medical aesthetic procedures. The non-invasive Sofwave™ Synchronous Ultrasound Parallel Beam (SUPERB™) technology is designed to protect skin while reducing fine lines and wrinkles; lifting brows; lifting lax skin of the submental (beneath the chin) and neck tissues and removing unwanted hair.

      What is Sofwave™ offering to help reduce wrinkles

      How does Sofwave™ technology protect the skin during cosmetic procedures?

      The Sofwave™ ultrasound treatment creates a controlled, elongated, and directional thermal coagulation at a depth of 1.5 mm in the mid-dermis – achieving beneficial effects with minimal penetration, while ensuring no damage to the epidermis or to underlying nerves, bones, blood vessels, or face and neck tissue. The ultrasound energy is absorbed and cannot penetrate deeper than 2 mm, thus preventing injuries at the treatment site.

      During the Sofwave™ ultrasound treatment, the SUPERB™ system’s Sofcool™ cooling mechanism provides real-time skin temperature monitoring and protects the uppermost skin layer from burning – providing extra protection that ensures the safety of this cosmetic procedure and guaranteeing the best experience for patients.

      Is Sofwave™ ultrasound treatment appropriate for all skin types?

      The Sofwave™ SUPERB™ ultrasound treatment is ideal for all skin types, as ultrasound absorption is determined by the microscopic and bulk mechanical properties of tissue, and is independent of skin color or pigmentation. Dermatologists and cosmetic dermatology surgeons recommend this procedure for patients who do not want invasive surgery. Patients undergoing this simple procedure experience only very minimal discomfort and can see positive results immediately. The full impact of the treatment can be seen within just two weeks.

      Has this technology been reviewed by the U.S. Food and Drug Administration (FDA)?

      Sofwave™ SUPERB™ technology has been FDA cleared for reducing facial lines and wrinkles, lifting the eyebrow, and lifting lax skin of the submental and neck tissues.

      What are the advantages of Sofwave™ technology over other methods?

      One of the additional benefits of SUPERB™ technology is that the procedure requires no needles, no incisions, and no general anesthesia to restore your skin to a more youthful appearance. The Sofwave™ treatment is completely non-invasive – with no risk of scars from surgical incisions at the treatment site.

      Sofwave™ SUPERB™ ultrasound treatments are designed to achieve an ideal outcome through usually one single procedure. Plastic surgeons are now recommending these safe Sofwave™ treatments for patients who prefer non-surgical procedures.

      How long are Sofwave™ ultrasound treatments?

      A full-face ultrasound treatment takes approximately 30–45 minutes to complete, making it a quick and convenient procedure for patients to schedule. With best-in-class Sofwave™ technology, patients are also assured of experiencing very minimal downtime after a procedure. In addition, Sofwave™ clinical trials have shown high positive patient responses and success. Visual proof can be found in “before and after” photos provided on the Sofwave™ website.

      Since 2020, when Sofwave™ unveiled its next-generation ultrasound technology for treating wrinkles and lax skin, these state-of-the-art treatments have quickly proved popular across the globe for patients wanting cosmetic improvements without the risk of surgery or other invasive cosmetic procedures.

      Sofwave™ technology has become the frontrunner of cosmetic procedures, as this ultrasound energy safely and precisely passes through the skin’s surface to stimulate collagen and elastin fibers, and to ultimately improve facial and neck appearances, so that patients consistently achieve their desired results.

      How long are Sofwave™ ultrasound treatments

      References:

      • “Wrinkles”, Dermatology Consultants
      • Krisha McCoy, “The Aging Effects of UV Rays", 2009, Everyday Health
      • Colette Bouchez, “23 Ways to Reduce Wrinkles", WebMD
      • Terry Martin, “How Smoking Can Damage Your Skin”, Verywell Mind, November 09, 2021
      • “The Best Way You Can Get More Collagen – Meet the Protein Behind Healthy Skin and Joints”, May 15, 2018, Cleveland Clinic
      • Ana Reisdorf, MS, RD, “Foods That Prevent Wrinkles”, May 14, 2018, thelist.com
      • “7 Scientifically-Proven Ways to Reduce Wrinkles”, Retinol.com
      • Joe Bowman, “The 4 Best Vitamins for Your Skin”, July 30, 2020, healthline
      • Alicia Schultz, “The Effects of Alcohol on Your Skin”, March 6, 2022, Ria Health
      • “Drinking Water is Essential to Healthy Skin”, Northeastern Plastic Surgery
      • Jackie Burns Brisman, “Why Dead Skin Cells Build Up and How to Get Rid of Them”, 5/25/2021, skincare.com by L’Oréal
      • Tehrene Firman, “20 Skincare Mistakes That Are Aging Your Skin, According to Experts”, February 12, 2020, BestLife
      • “Wrinkles – Diagnosis & Treatment”, Mayo Clinic
      • “Parabens, Sulfates, and Other Skincare Ingredients You Should Avoid”, October 8, 2020, Neutralyze
      • “Anti-Wrinkle & Crow’s Feet”, DefenAge.com
      • “Wrinkles”, September 6, 2017, DocShop.com
      • “Wrinkles – Treatment”, Mayo Clinic
      • “Cosmetic Procedures – Brow/Forehead Lift”, Plastic Eye Surgery Associates
      • “Brow Lift”, Mayo Clinic

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        brenda pellikone

        Do you want to be a practitioner in the medical aesthetics field?

        Now is the time to join the fast-growing, multibillion-dollar medical aesthetics business, as the availability of new and exciting aesthetic medical equipment worldwide has led to an increase in demand for medical aesthetic treatments in recent years. Internet searches make these treatments easy for potential clients to find your practice.

        According to Grand View Research, the global aesthetic medicine market size was valued at $63.5 billion in 2021, and this size is expected to expand at a compound annual growth rate (CAGR) of 9.6% from 2022 to 2030.

        The development of high-tech aesthetic medical equipment makes cosmetic treatments more effective and safe than earlier treatments – putting physicians, aestheticians, cosmetologists, and other skincare professionals in high demand.

        What are aesthetic medical procedures?

        According to the American Academy of Aesthetic Medicine, aesthetic medicine includes medical procedures intended to improve a patient’s physical appearance, using non-invasive methods and minimally invasive cosmetic procedures that avoid surgery and pain.2

        Some aesthetic medical procedures are performed under local anesthesia, while some procedures do not require anesthesia at all. Grand View Research states that the non-invasive procedures segment dominated the market in 2021 with a share of over 50%.

        Do-you-want-to-be-a-practitioner-in-the-medical-aesthetics

        What treatments does this aesthetics field cover?

        Aesthetic procedures include a wide variety of cosmetic and beauty treatments, such as the following examples:

        • Dermal injections
        • Chemical peels
        • Microdermabrasion
        • Hair transplants
        • Laser hair removal
        • Cellulite reduction
        • Fat reduction
        • Laser and intense pulsed light (IPL) treatments
        • Scar and skin damage management
        • Skin resurfacing
        • Wrinkle reduction
        • Tattoo removal
        • Follicular unit extraction
        • Scalp and body treatments

        What are the key factors driving the medical aesthetics market?

        In the aesthetics industry, recent innovations in aesthetic medical equipment have been key factors driving the booming growth of the medical aesthetics market over the past several decades, covering all aspects of the body. These technically advanced devices include non-invasive procedures that support anti-aging and wrinkle reduction, using controlled cooling systems to protect the skin from damage during medical procedures.

        What are the key factors driving the medical aesthetics market

        What is aesthetic medical equipment?

        Across the world, the medical aesthetics industry is developing a wide range of various technologies, devices, processes, and systems, such as cosmetic lasers, infrared light, radiofrequency (RF) energy, and ultrasound technology. Cosmetic lasers are found in medical and beauty spas for dermatological purposes to help patients resolve various cosmetic issues involving wrinkle reduction, skin resurfacing, cellulite reduction, pigmentation, hair removal, unwanted veins, skin conditions, fat reduction, body contouring, and more.

        What kind of training is involved with aesthetic medical equipment?

        In the past, dermatologists and plastic surgeons often went through years of training to properly use specialized aesthetic equipment and processes with confidence, such as cosmetic lasers, to provide safe and effective treatments for the body. In many areas, licensed aestheticians are also allowed to perform non-ablative procedures, such as laser hair removal, after receiving the recommended training on the appropriate aesthetic medical equipment.

        Today, due to this fast-growing field and its recent innovations, training on aesthetic medical equipment has become convenient and efficient, often involving only a comprehensive 15-day course that includes classroom instruction and hands-on training – ensuring that each practitioner has sufficient training and support to provide safe procedures for patients.

        What kind of training is involved with aesthetic medical equipment

        What is Sofwave™ offering in this fast-growing field?

        Sofwave™ brand has developed a breakthrough ultrasound technology revolutionizing medical aesthetic procedures. The non-invasive Sofwave™ Synchronous Ultrasound Parallel Beam (SUPERB™) technology is ideal for reducing fine lines and wrinkles, lifting brows; lifting lax skin of the submental (beneath the chin) and neck tissues.

        How does Sofwave™ technology protect the skin during cosmetic procedures?

        The Sofwave™ ultrasound treatment creates a controlled, elongated, and directional thermal coagulation at a depth of 1.5 mm in the mid-dermis – achieving beneficial effects with minimal penetration while ensuring no damage to the epidermis or underlying nerves, bones, blood vessels, or face and neck tissue. The ultrasound energy is absorbed and cannot penetrate deeper than 2 mm, thus preventing injuries at the treatment site.

        During the Sofwave™ ultrasound treatment, the SUPERB™ system’s Sofcool™ cooling mechanism provides real-time skin temperature monitoring. It protects the uppermost skin layer from burning – thus with the proper treatment and easy learning curve, this can be used on all skin types without developing complications.

        Sofwave-Graph

        Are Sofwave™ ultrasound treatments appropriate for all skin types?

        The Sofwave™ SUPERB™ ultrasound treatment is ideal for all skin types, as ultrasound absorption is determined by tissue’s microscopic and bulk mechanical properties and is independent of skin color or pigmentation. Cosmetic surgeons recommend this procedure for patients who are not ready for invasive surgical options.

        This procedure is also ideal for patients who desire to undergo a simple procedure with minimal discomfort, and who want to see visible results within two weeks.

        What are the advantages of Sofwave™ over other methods?

        SUPERB™ technology requires no needles, no incisions, and no general anesthesia to restore your skin to a more youthful appearance. The treatment is completely non-invasive – with no risk of scars from surgical incisions at the treatment site.

        Sofwave™ SUPERB™ ultrasound treatments are designed to achieve an ideal outcome though usually just one single procedure that lasts 30–45 minutes. Facial plastic surgeons are now recommending these safe and innovative Sofwave™ treatments for patients who prefer non-surgical procedures.

        Has this technology been reviewed by the U.S. Food and Drug Administration (FDA)?

        Sofwave™ SUPERB™ technology has been FDA cleared for reducing facial lines and wrinkles, lifting the eyebrow, and lifting lax skin of the submental and neck tissues.

        SOFWAVE™ is FDA cleared for eyebrow, chin & neck lifting

        How long have Sofwave™ ultrasound treatments been available?

        Sofwave™ unveiled its next-generation ultrasound technology in 2020 for treating wrinkles and lax skin. These state-of-the-art treatments quickly proved popular across the globe for patients to achieve cosmetic improvements without the risk of surgery or other invasive cosmetic procedures.

        Sofwave™ technology has become the frontrunner of cosmetic procedures for many physicians, as this ultrasound energy precisely passes through the skin’s surface to stimulate collagen and elastin fibers, and to ultimately improve facial and neck appearances so that patients consistently achieve their desired results.

        What are the advantages of having Sofwave™ aesthetic medical equipment?

        Sofwave™ SUPERB™ technology represents a strong business opportunity and provides the ability to treat patients with confidence. The Sofwave™ device is easy to operate for the user and delivers consistent results. Sofwave™ ultrasound technology delivers a fast and convenient treatment for patients because there are multiple transducers simultaneously delivering energy over a large area.

        A full-face procedure takes approximately 30–45 minutes to complete, making it a quick and convenient procedure for patients to schedule. With best-in-class Sofwave™ technology, patients are also assured of experiencing very minimal downtime after a procedure. In addition, Sofwave™ clinical trials have shown high positive patient responses and success. Visual proof can be found in “before & after” photos provided on the Sofwave™ website.

        How can you set up an aesthetic clinic

        How can you set up an aesthetic clinic?

        Before you decide to open an aesthetic practice, you should first decide what your specialties will be, do a search on how you will need to be equipped for these procedures, and what your ability is to meet the requirements. Some practices, for example, only provide procedures for laser hair removal, offering clients affordable prices to remove unwanted hair.

        The International Association for Physicians in Aesthetic Medicine (IAPAM) was founded to help physicians add quality non-insurance medical procedures to their practice in a profitable manner. This organization has many tips and helpful websites for physicians who want to add aesthetic devices to their practice. On the organization’s website, you can learn how IAPAM can advise you on how to start an aesthetic clinic, get the appropriate training, and then get the message out to prospective clients that you are open for business.

        How can ultrasound and laser treatments benefit your practice?

        Aesthetic laser and ultrasound treatments can be used to treat a multitude of cosmetic concerns, providing patients with positive results that require little or no downtime. Laser devices produce a controlled injury to the skin that causes just the right amount of damage to promote new cell growth.

        Ablative lasers are more invasive than non-ablative lasers, as ablative lasers actually remove outer skin layers, while non-ablative lasers are minimally invasive because they heat deeper layers of skin to promote collagen production without altering the skin’s surface. Ablative lasers affect only the top layers of the skin and allow for the healing of superficial problems due to sun damage or chronological aging. Non-ablative lasers are more appropriate for minimizing fine lines and wrinkles and improving skin tone and texture.

        How can ultrasound and laser treatments benefit your practice

        How do ablative and non-ablative lasers work?

        Ablative lasers are more invasive and vaporize the outer layers of the skin, causing the skin to heal and restructure – thus increasing collagen production. These devices are effective for treating visible signs of aging, acne scarring, pigmentation irregularities and unwanted lesions. While recovery time can be a week to two weeks after the procedure, results can last up to five years.

        As a less-invasive alternative to ablative laser treatments, non-ablative lasers heat up the targeted tissue without actually destroying it to stimulate collagen production in order to fill in unwanted skin imperfections such as fine lines or wrinkles. Non-ablative laser devices and treatments may require multiple sessions, but the patients will experience little to no downtime.

        What are the two most common types of laser technologies used for aesthetic treatments?

        For aesthetic treatments, the two most common types of laser technologies are:

        1. ablative carbon dioxide (CO2) lasers, which are effective in removing scars, wrinkles, and warts
        2. non-ablative erbium lasers, which can remove fine lines and wrinkles. Erbium lasers typically cause fewer side effects than CO2 lasers.

        How does a CO2 laser work?

        CO2 lasers resurface the skin with targeted beams of light. Electricity runs through a gas-filled tube to produce a specific wavelength of light that is emitted in short, concentrated beams, targeting water molecules and vaporizing skin cells. This technology penetrates the skin’s deeper dermis layer to stimulate new collagen production, which firms and smooths skin over time.

        How does an erbium laser work?

        Erbium lasers emit light that is absorbed by water as the light hits the skin. The tissue that contains water is vaporized. The excess heat in the area that is generated by the laser stimulates collagen production, which helps to tighten skin. This laser is used to damage the skin to stimulate it just enough to promote healing. Shallow scars and wrinkles may be completely erased after just one treatment, while deeper wrinkles may require additional treatments.

        How is radio frequency used to tighten skin?

        Radiofrequency therapy, also called radiofrequency skin tightening, is a nonsurgical method of tightening skin. RF therapy involves using energy waves to heat the deep layer of skin known as the dermis layer. This heat stimulates the production of collagen, rejuvenating the skin.

        Regarding equipment, what should you consider when setting up your aesthetics practice?

        Selecting the right spa equipment for aesthetic treatments is essential when setting up your aesthetics practice. Identify various vendors, and then decide on your preferred vendors based on factors such as cost of the equipment and spares, vendor-provided training, credibility of the company, after-sale services and annual maintenance, and system performance, as well as warranties.

        How do you set up your aesthetic practice

        How do you set up your aesthetic practice?

        IAPAM offers advice, training, and support on how to successfully set up a new aesthetics practice – covering everything from selecting the proper equipment and staff, to patient retention and assessments, to marketing and pricing. The organization also offers a helpful list of resources that includes key information regarding product manufacturers, supplement providers, brands, devices, aesthetic medical equipment or spa equipment, certifications, practice management, how to steer clients to your website, marketing strategies and materials, financing, new technologies, the latest trends, helpful websites and search options, and much more.

        How can Sofwave™ benefit your aesthetics practice?

        With Sofwave™ aesthetic medical equipment, you will receive consistent results for your customers. This next-generation technology has a simple intuitive treatment protocol with a short learning curve. Your customers will value the fact that Sofwave™ treatments involve minimal downtime after the procedure, and that there is no post-treatment care.

        Additionally, Sofwave™ equipment is easy to operate, and, therefore, the procedures can be delegated to staff. Sofwave™ technology has a very favorable safety profile, as well, with no epidermal damage or injury to nerves, bones, vessels, and fat tissue. Treatment sessions take up less than an hour of time, making these procedures very convenient for your customers.

        How can Sofwave™ benefit your aesthetics practice

        Why should you consider Sofwave™ technology?

        Sofwave™ uses safe, non-invasive ultrasound technology. Ultrasound energy precisely passes through the skin’s surface, heating the mid-dermal tissue at just the right depth and temperature to rejuvenate collagen and elastin fibers. This precision means that your patients will be able to get right back to their normal activities after their Sofwave™ treatment.

        Are Sofwave™ treatments safe for all skin types?

        Sofwave™ ultrasound technology is indeed safe for all skin types – unlike with light-based therapies, where darker skin types are more susceptible to burns. However, with Sofwave™ SUPERB™ technology, treatments are safe and effective regardless of the patient’s skin type.

        Sofwave™ technology is also FDA cleared to improve facial lines and wrinkles, and to lift the eyebrow and lax skin of the submental and neck tissues – providing physicians with an effective and safe aesthetic solution for their patients.

        How does Sofwave™ technology benefit the practitioner?

        Sofwave™ technology offers a quality procedure, a fast return on investment (ROI), no consumables, low cost of ownership, and a high rate of success. Sofwave™ works closely with practitioners to ensure that they have the proper equipment setup and clinical training, and will also provide ongoing support to their aesthetic practices, which are located all around the world.

        Sofwave™ equipment

        References:

        • “Aesthetic Medicine Market Size, Share and Trends Analysis Report By Procedure Type (Invasive Procedures, Non-Invasive Procedures), By Region (North America, Europe, APAC, LATAM, MEA), and Segment Forecasts, 2022–2030”, Grand View Research, January 2022
        • “Aesthetic Medicine”, American Academy of Aesthetic Medicine
        • “Aesthetic Medicine Market Size, Share and Trends Analysis Report By Procedure Type (Invasive Procedures, Non-Invasive Procedures), By Region (North America, Europe, APAC, LATAM, MEA), and Segment Forecasts, 2022–2030”, Grand View Research, January 2022
        • International Association for Physicians in Aesthetic Medicine (IAPAM)
        • “Ablative Lasers vs. Non-Ablative Lasers: Which is Best?”, Westlake Dermatology & Cosmetic Surgery
        • “What’s the Difference Between Ablative and Non-Ablative Laser Resurfacing?”, Straith Clinic
        • Medical News Today
        • “CO2 Laser: What You Need to Know”, Kali Swenson, realself.com
        • “How does the Erbium Laser Skin Resurfacing Work?”, The Naderi Center
        • “What is Radiofrequency Skin Tightening?”, healthline.com
        • “Essential Requirements to Setting up an Aesthetic Practice”, Mukta Sachdev and Gillian R Britto
        • “Starting A Profitable Aesthetic Medical Practice”, IAPAM

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          Eyebrows Lifting – a Non-Surgical

          What causes the sagging eyebrows that make us look tired and tense?

          Aging and sun damage can cause our foreheads to wrinkle and our eyebrows to sag, making us seem tired and tense. As we get older, our skin naturally loses collagen, a crucial protein that keeps our skin looking firm and youthful. During the aging process, our skin also gets thinner, with downward gravity causing sagging, especially around the eyes. Sagging eyebrows, or heavy brows, make our eyes look droopy, and increase our deep furrows and facial frown lines – resulting in a “down” appearance that can affect our self-confidence. Eyebrows are a defining feature of any face, so it is important to pay attention to their appearance.

          What can be done to correct sagging eyebrows?

          Botulinum toxin injections can give some eyebrow raise but for more significant ptosis a brow lift can help you brighten your outward appearance so that it matches the bright way you feel inside. Your face should reflect your youthful spirit. Eyebrows frame the eyes and are an important element of your facial appearance and expression. A brow lift can change your appearance and shed years off your visible age.

          How can your eyebrows be restored to a more youthful appearance?

          To lift your sagging eyebrows and heavy upper eyelids, and to refresh your entire facial and neck appearance, Sofwave™ Medical Ltd. (Sofwave™) has developed Synchronous Ultrasound Parallel Beam (SUPERB™)technology, which can dramatically lift your eyebrows and reduce the wrinkles in your furrowed forehead – all without having to schedule surgery with a cosmetic surgeon and allowing you to avoid enduring a long healing process.

          How can your eyebrows be restored

          How does Sofwave™ SUPERB™ technology lift sagging eyebrows?

          Sofwave™ SUPERB™ technology revitalizes skin through ultrasound treatments that stimulate the new production of collagen – the protein responsible for the firmness and elasticity of healthy skin. This ultrasound energy precisely passes through the skin’s surface (the epidermis), heating the mid-dermal tissue at just the right depth and temperature to stimulate collagen fiber production and improve the overall appearance of the skin. This ultrasound energy causes tissue to heat up rapidly. Once the cells in the targeted area reach a certain higher temperature, they are stimulated to produce more collagen and elastin – which consequently lifts your sagging brow and revives skin to a younger, more wrinkle-free appearance. The impacted treatment zones stimulate a healing response, called neocollagenesis and neoelastogenesis, which increases and regenerates the collagen and elastin in the skin – thus reducing fine lines and wrinkles, lifting the eyebrows, and lifting the lax skin of the submental (beneath-the-chin) and neck tissues.

          How does Sofwave™ technology protect the skin during these cosmetic procedures?

          The Sofwave™ ultrasound treatment creates a controlled, elongated, and directional thermal coagulation at a depth of 1.5 mm in the mid-dermis – achieving beneficial effects with minimal penetration, while ensuring no damage to the epidermis or to underlying nerves, bones, blood vessels, or face and neck tissue. The ultrasound energy is absorbed and cannot penetrate deeper than 2 mm, thus preventing injuries. During the Sofwave™ ultrasound treatment, the SUPERB™ system’s Sofcool™ cooling mechanism provides real-time skin temperature monitoring and protects the uppermost skin layer from burning – ensuring the safety of this cosmetic procedure.

          Are Sofwave™ ultrasound treatments appropriate for all skin types?

          The Sofwave™ SUPERB™ ultrasound treatment is ideal for all skin types, as ultrasound absorption is determined by the microscopic and bulk mechanical properties of tissue and is independent of skin color or pigmentation. Cosmetic surgeons recommend this procedure for patients who are not ready for surgical options. This procedure is also ideal for patients who desire to undergo a simple procedure with minimal discomfort, and who want to see visible results within two weeks.

          How does Sofwave™ technology protect the skin during procedure

          What do patients typically experience during these treatments?

          As the Sofwave™ ultrasound energy is delivered, patients may feel a warmness of the skin, which can be resolved by applying a topical anesthetic cream just before the treatment. Following the treatment, patients usually experience no sensations, and there is no need to apply any special care to the skin. Discomfort levels are usually very mild, allowing patients to resume their daily activities immediately, and no post-treatment care or surgeon follow-up is required.

          Has this technology been reviewed by the U.S. Food and Drug Administration (FDA)?

          Sofwave™ SUPERB™ technology has been FDA cleared for reducing facial lines and wrinkles, lifting the eyebrow, and lifting lax skin of the submental (beneath-the-chin) and neck tissues.

          Is eyebrow lifting with Sofwave™ treatments safe to do?

          The non-invasive Sofwave™ procedure has been proven to be very safe and effective. In clinical testing, patients did not experience any skin penetration, pain or tenderness, bruising, ulcerations, or skin pigmentation. Additionally, the treatments, which take approximately 30–45 minutes to cover the full face and neck region, are performed by qualified healthcare providers who have received specific training. These ultrasound treatments are designed to minimize patients’ downtime and to enable them to return to their normal activities right away.

          How many Sofwave™ treatments are necessary for a successful eyebrow lift?

          Typically, the Sofwave™ treatment protocol, which is administered by a trained healthcare provider, calls for just one or two treatments, depending on the patient’s skin condition and a board-certified physician’s recommendations.

          How long does it take to see improvement in facial skin and upper eyelids?

          Immediate results can be seen as soon as one week following the Sofwave™ treatment. The collagen regeneration process can sometimes take up to 12 weeks, so patients can expect to see ongoing improvements within the first few weeks or three months after their treatment.

          What do patients typically-experience during Sofwave

          Who is a good candidate for Sofwave™ eyebrow lift?

          Good candidates for this in-office procedure are in their 20s or older, and have drooping eyebrows, mild to moderate skin aging, and fine lines and wrinkles. Also, ideal candidates should not have smoking in their medical history.

          In addition to Sofwave™ ultrasound treatments, are there reconstructive surgery methods or other procedure options for a brow lift?

          There are a variety of treatment options for a brow lift. In addition to eyelid surgery, which lifts the excess skin and excess fat off your eyelids, the leading brow lift surgery options are the following reconstructive surgery procedures:

          Coronal brow lift (or classic brow lift)

          This is performed under general anesthesia by a board-certified surgeon. This facial cosmetic surgery involves an incision that starts just above the ear level and follows the hairline up the forehead to the next ear. With this reconstructive surgery procedure, a facial plastic surgeon performs a forehead lift to adjust fat, tissues, and facial muscles, and to trim excess skin. The coronal brow lift is also known as an “open brow lift” reconstructive surgery.

          Endoscopic brow lift

          An endoscopic brow lift is a minimally invasive procedure for brow lift surgery performed by a facial plastic surgeon under general anesthesia. For this endoscopic method, the surgeon makes small incisions that are hidden in the hair and uses specialized equipment to gently release and elevate the brow tissue. Generally, the endoscopic brow lift procedure involves faster healing time and less bruising than the classic approach.

          Temporal brow lift (also called a limited-incision brow lift or a lateral lift)

          A temporal brow lift involves the facial cosmetic surgeon making one small incision in the forehead that is carefully hidden within the hairline. This cosmetic procedure provides a forehead lift that, in turn, lifts the eyebrow by focusing on the outer third of the brow.

          improvement in facial skin and upper eyelids

          What are the post-treatment instructions for brow lift surgery procedures?

          In the first few days after a surgical brow lift, patients of brow lift surgery are typically instructed to rest with their head elevated and to take pain medication as recommended by their physician. Facial plastic surgery patients usually receive specific instructions to apply cold compresses to their incision areas in order to relieve swelling and to also avoid exposing their incisions to excessive pressure or motion for a certain number of days.

          What are the risks of a surgical brow lift?

          • Risks associated with surgical brow lift procedures include:
          • Adverse reactions to anesthesia
          • Asymmetry in the position of the brows, or brows that are too high
          • Eye irritation or dryness
          • Elevated hairline or hair loss at the incision site in the forehead skin
          • Bleeding, infection, and/or scarring in the forehead tissues
          • Swelling and bruising, along with a rare risk of blood clots
          • Possible damage to underlying muscles

          What are neuromodulators, which are used for a non-surgical brow lift?

          Neuromodulation is defined by the International Neuromodulation Society as “the alteration of nerve activity through targeted delivery of a stimulus, such as electrical stimulation or chemical agents, to specific neurological sites in the body.” In addition to reconstructive surgery options for the upper face, neuromodulators (which include botulinum toxin therapies) are non-surgical methods for lifting the eyebrows and also the sagging skin causing forehead wrinkles through the use of injections that temporarily weaken the muscles that are pulling the eyebrows down. As a result, the eyebrows are lifted, and the eyes appear bigger and more open. These treatments are generally accomplished with only slight discomfort, and the effects of these procedures usually last approximately three months.

          brow lift

          What are some of the risks with botulinum toxin therapies?

          Botulinum toxin injections must be administered in the correct facial locations for the best and most natural-looking results – otherwise, the eyebrows could be asymmetrical following the treatment. Other risks associated with botulinum toxin therapies include:

          • Minor pain and irritation at injections sites
          • Swelling, redness, or bruising
          • Mild headaches
          • Numbness
          • Drooping eyelids
          • Facial muscle weakness

          What are other methods for brow lifts?

          Dermal injections, which use skin-plumping solutions to fill in wrinkles, are also used for a brow lift. Since brows tend to droop because of deflation of soft tissue fullness under the lateral brow, and because of skin laxity, the injection of fillers or fat below the eyebrow restores fullness and thus causes a noticeable elevation of the brow.

          What are the disadvantages of dermal injections?

          While dermal injections can be completed in minutes, and no downtime is required, additional injections are typically required to maintain the initial results. Also, patients may experience possible pain, swelling, redness, and discomfort at the injection sites.

          What are the advantages of Sofwave™ SUPERB™ ultrasound treatments over these other methods?

          SUPERB™ ultrasound technology requires no needles, no incisions, and no anesthesia to restore your eyebrows and forehead to a more youthful appearance. Your hairline and forehead are left unchanged – with no scars from surgical incisions. Sofwave™ SUPERB™ ultrasound treatments are designed to achieve an ideal outcome though usually just one single procedure that lasts 30–45 minutes. Facial plastic surgeons are now recommending these safe and innovative Sofwave™ treatments for patients who prefer a non-surgical procedure for eyebrows lifting.

          advantages of Sofwave™ SUPERB™ ultrasound treatments

          How long have Sofwave™ ultrasound treatments been available?

          Sofwave™ unveiled its next-generation ultrasound technology in 2020 for treating wrinkles and lax skin. These state-of-the-art treatments quickly proved popular across the globe for patients to achieve effective brow lift without surgery or invasive procedures. Sofwave™ technology has become a preferred treatment for many physicians, as this ultrasound energy precisely passes through the skin’s surface to stimulate collagen and elastin fibers, and to ultimately improve facial and neck appearances so that patients consistently achieve their desired results.

          What recognition has Sofwave™ received for this revolutionary technology?

          Sofwave™ was recently a recipient of Elle magazine’s 2021 Future of Beauty Awards, which honored the company’s technology in the “In-Office Skin Treatment” category as one of the best in the world in providing patients a younger appearance.

          Why don’t you schedule a Sofwave™ appointment today?

          In a simple outpatient procedure, Sofwave™ ultrasound technology addresses collagen remodeling so effectively that patients are spreading the word about this powerful, yet simple, procedure that has made them feel beautiful again – without having to go through painful recoveries. What other procedure can successfully improve your appearance in just one session and with minimal downtime? To find out how you can receive a non-surgical eyebrow lift, contact your Sofwave™ provider today! For more information, please go to Sofwave.com.

          References:

          • “The Role of Collagen in Skin Care”, artofdermatology.com
          • "Elastin, The Skincare Chemist"
          • S. Mehta-Ambalal, “Neocollagenesis and Neoelastinogenesis: From the Laboratory to the Clinic,” Journal of Cutaneous and Aesthetic Surgery, July 2016
          • "Eyelid Surgery", American Society of Plastic Surgeons
          • "Brow lift surgery options", American Board of Cosmetic Surgery
          • "Coronal brow lift", American Board of Cosmetic Surgery
          • "Endoscopic brow lift", American Board of Cosmetic Surgery
          • "Temporal brow lift", American Board of Cosmetic Surgery
          • "Risks of surgical brow lifts", American Society of Plastic Surgeons
          • "Neuromodulation, International Neuromodulation Society"
          • "Botulinum toxin therapies", American Academy of Dermatology Association
          • "Risks with botulinum toxin therapies", American Academy of Dermatology Association
          • "Dermal injections", Healthline
          • "Sofwave Receives Elle Magazine 2021 Future of Beauty Award", MedEsthetics

            Neck Lift Without Surgery – An Industry-leading Innovation

            Ah, the relentless signs of aging. While skincare regimens focus mainly on facial wrinkles and fine lines, loose and sagging skin, and areas of unwanted fat, the neck is one of the first places that shows how the advancement of time is affecting our appearance. Unsightly neck skin, neckbands, and neck fat are major roadblocks to maintaining an attractive appearance.

            What if you could reverse these signs of aging with non-surgical procedures and non-invasive treatment to lift lax neck tissue and minimize all those wrinkles and areas of crepey skin? Well, now you can.

            Sofwave Medical Ltd. (Sofwave™) is offering its Synchronous Ultrasound Parallel Beam (SUPERB™) technology, which can dramatically reduce fine lines and wrinkles and lift the eyebrow, submental, and neck for all skin types – without surgery.

            SUPERB™ ultrasound technology

            It requires no needles, no incisions, no anesthesia, minimal downtime, and, best of all, no delay in looking fabulous!

            With just one quick Sofwave™ ultrasound treatment, you will be able to enjoy a more youthful appearance.

            This non-surgical procedure is designed to achieve ideal outcomes with minimal downtime through just one single treatment that lasts 30–45 minutes. This innovative treatment option is fast becoming the gold standard for plastic surgeons, who are recommending Sofwave™ treatments for patients searching for non-surgical procedures to achieve non-invasive lifts of the neck area, in addition to facial treatments.

            Developing Non-Invasive Methods for Turning Back the Clock

            To improve facial lines and wrinkles, Sofwave™ SUPERB™ technology revitalizes skin through ultrasound treatments that stimulate the new production of collagen – the protein responsible for the firmness and elasticity of healthy skin. As we age, our natural collagen production begins to slow, and, consequently, our skin becomes thinner and begins to sag with a crepey appearance.

            The U.S. Food and Drug Administration (FDA) has cleared the clinically proven Sofwave™ non-invasive approach to the promotion of collagen growth as an effective treatment for restoring skin’s lost volume and minimizing fine lines and wrinkles to improve face and neck appearances.

            Developing Non-Invasive Methods for Turning Back the Clock
            • Sofwave™ treatments are fast, taking only 30–40 minutes to promote collagen growth in the face and neck.
            • FDA-cleared, and non-invasive approach that rebuilds collagen, providing a more youthful face and neck appearance.
            • Sofwave™ offers non-invasive advantages over treatments that have been available from most surgeons for the past 20 years, such as BOTOX and hyaluronic acid (HA) injections.

            Sofcool™ Cooling Mechanism

            The SUPERB™ treatment’s Sofcool™ integrated cooling mechanism provides real-time skin temperature monitoring, thus protecting the uppermost skin layer from burning and ensuring the safety of this procedure.

            The impacted treatment zones stimulate a healing response, called nucleogenesis, which increases and regenerates the collagen in the skin, leading to the reduction of fine lines and wrinkles.

            ultrasound technology for treating wrinkles and sagging skin

            SUPERB™ technology enables treatment at the mid-dermis while ensuring that there is no damage to the epidermis or to the underlying structures beneath the dermis. This Sofwave™ breakthrough technology puts doctors and plastic surgeons at the forefront of innovation with smart, safe, and effective aesthetic nonsurgical procedures for their patients.

            Avoiding deeper layers of skin, these treatments promote new collagen and provide natural-looking results, which patients can achieve with minimal downtime.

            1. Experiencing an Innovative, Smart, and Safe Procedure

            Today, neck lift surgery is not the only option for combating signs of the aging process. Sofwave™ offers safe, effective, and non-invasive treatments for the face and neck that are ideal even for younger patients who exhibit early signs of aging. The FDA-cleared Sofwave™ SUPERB™ ultrasound treatment takes less than an hour to complete, allowing you to immediately return to your daily life.

            Sofwave™ non invasive advantages
            Sofwave™ non invasive advantages

            2. Enjoying Revitalized Skin After a Single Treatment

            After typically only one ultrasound session, most Sofwave™ patients report a high rate of satisfaction with their improved appearance. Sofwave™ technology is also designed to optimize patient convenience. It is possible to schedule a Sofwave™ session during your lunch hour, and then to return to your normal activities immediately after the treatment. There is no penetration of the skin with this treatment, so, unlike with surgical procedures, Sofwave™ patients can avoid discomfort, bruising, ulcerations, or skin pigmentation issues. This technology thus enables a true neck lift without surgery, pain, or downtime.

            This energy-based Sofwave™ SUPERB™ technology is suitable for patients ages 22 and above. Sofwave™ reports high patient satisfaction, with most patients realizing clear improvements to their neck and facial appearance in as little as one single treatment. At Sofwave.com, before-and-after treatment photos show the final results of a SUPERB™ lifting of lax neck tissue without surgery.

            3. Reducing Wrinkles and Increasing Confidence

            This revolutionary wrinkle-reduction technology is available now – so why wait to tighten that loose skin and fat, or to minimize those age-revealing fine lines and wrinkles? You don’t need to schedule an appointment with an expensive plastic surgeon or cosmetic surgeon to achieve these improvements for your face and neck. With SUPERB™ technology, you can avoid surgical interventions that require time-consuming and painful recoveries.

            All you need is an effective Sofwave™ SUPERB™ ultrasound treatment, which involves less downtime than other technologies and is much more affordable than a surgical neck lift. To achieve a more youthful appearance, schedule your Sofwave™ SUPERB™ ultrasound treatment today.

            Dr. Ablon, Jtav Clinical Skincare

            “Sofwave is a safe and effective treatment that helps stimulate collagen and elastin production to improve the skin’s elasticity and firmness.”

            4.  Joining the Wave of the Future – with Sofwave™ Technology

            SUPERB™ ultrasound technology answers the growing demand for treatments that deliver noticeable wrinkle reduction for neck and facial skin. Physicians can be assured that this innovative technology is a proven, non-invasive solution for sophisticated and aesthetically savvy patients who are not yet ready for more aggressive options involving surgery.

            References:

            • Platysma muscle, Wikipedia
            • Deoxycholic acid
            • Kirsten Nunez, Dr. Cynthia Cobb, “All About Radiofrequency Microneedling”, January 20, 2021, Healthline

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              Revealed: Best Wrinkle Reduction Therapy Without Surgery - Look Young With Sofwave

              Every wrinkle tells a story, but what if it’s not a story you are interested in sharing?

              The good news is that there is a wide range of facial and body wrinkles reduction treatments that can help erase or fill wrinkles — without surgery or naturally. Sound too good to be true, right? Mostly Not!! Thanks to improvements in Skin Treatment and Skin wrinkle reduction technologies including Sofwave, a next-generation ultrasound device that scored clearance from the U.S. Food and Drug Administration (FDA) in 2019 for improving facial lines and wrinkles in as little as one to two quick treatments. Safe non-surgical procedure.

              How do you know if you get facial wrinkles and what are the causes of wrinkles in the first place?

              Wrinkles are the fine lines, crow’s feet, creases, and sometimes deeper folds or furrows that form in the aging skin appearance. They occur for many reasons, including aging, health, sun damage as a result of sun exposure, smoking, and repetitive facial expressions, such as squinting or smiling, according to the Mayo Clinic.

              How To Get Rid Of Wrinkles – 5 Ways

              The best way to reduce wrinkles without surgery is to never develop them in the first place.

              Use of sunscreen

              Sunscreen with an SPF of 30 or higher every day — even during the winter months for sun damage prevention.

              QUIT SMOKING

              It’s never easy, but nicotine patches and inhalers are a great place to start if you’re having trouble.

              Limiting your alcohol consumption and eating a healthy diet

              According to the American Academy of Dermatology.

              The cure is a Curse

              Lotion, cream, serum, cosmetic wrinkle remedies are moisturizers with active ingredients like retinoids to deliver additional skincare benefits for face wrinkle reduction. Retinoids are the umbrella term for vitamin A compounds such as retinol and retinoic acid. These topical agents increase skin cells turnover to exfoliate clogged pores and smooth fine lines and wrinkles. But there’s a catch; in long term, they can be drying and irritating for some skin types and sun avoidance is recommended by dermatologists, the Skin Cancer Foundation stresses.

              Add More Antioxidants to your diet

              To reduce the appearance of wrinkles and fine lines add Vitamin C (ascorbic acid). Alpha-hydroxy acids (AHAs) or fruit acids, glycolic, citric and lactic acids, Berries, Black beans, Oily fish with high omega 3 fatty acid content, Prunes.

              Taking a shot at fine lines and wrinkles

              Injectables including neuromodulators like botox, Dysport® (Galderma), Xeomin® (Merz Aesthetics), and Jeuveau® (Evolus) can also help soften facial wrinkles. In general, these cosmetic injection neuromodulators block the release of a chemical called acetylcholine which triggers muscles contractions that create wrinkles. Injectables face treatments results can last for up to six months, depending on how much is injected and how deep your lines and wrinkles are, explains facial plastic surgeon Jason Bloom, MD in Bryn Mawr, PA.

              Soft tissue fillers, including the popular hyaluronic acid-based fillers injections, volumize wrinkles from the inside out.

              Doctor Bloom

              “Hyaluronic acid gel fillers work well to smooth nasolabial folds (smile lines or laugh lines that run from the nose to mouth creases) reduce hollowing and volume loss under the eyes (tear trough), and soften the fine lines around the mouth and chin (smoker’s lines),” says Doctor Bloom.

              Some dermal fillers are also considered bio stimulators, which means that they provide an immediate plumping effect, but they also work below the surface to build up collagen. Collagen is the main structural protein that gives skin the supple and elastic properties most associated with youth. Our natural supply of collagen dwindles with advancing age. This category of injectables includes Radiesse® (Merz Aesthetics) and Sculptra® Aesthetic (Galderma). These products are often used to help rejuvenate signs of aging like nasolabial folds and marionette lines that run straight downward from the corners of your mouth for younger looking skin.

              Doctor Bloom

              “There’s a lot we can do with injectables today and many people are coming in their 20’s before they develop any wrinkles, Such ‘prejuvenation’ may stave off or prevent the need for more aggressive anti-aging procedures down the road,” Dr. Bloom says

              The best way to reduce wrinkles without surgery

              Not everyone likes needles which are where energy-based devices come in that can advance rejuvenation efforts. Energy-based devices provide a needle-free process to relax facial wrinkles without surgery. Laser skin resurfacing uses light features to remove the top layer of wrinkled skin and/or boost collagen stores underneath the skin’s surface. Another energy modality, radio-frequency, works by using wavelengths to boost collagen under the skin and reduce wrinkles.

              Yet another highly effective modality for wrinkle reduction treatment without surgery is ultrasound, which uses sound waves to fill wrinkles from the inside out by increasing collagen stores. Ultrasound-based wrinkle reduction has recently undergone a revolution with the introduction of the new Sofwave™ technology services.

              The Sofwave treatment difference

              Sofwave treatment delivers results in just one or two sessions, whereas former energy-based modalities often require more treatments to achieve visible results for a younger appearance. Each treatment takes only about 30 to 45 minutes.

              Sofwave’s high-intensity, focused ultrasound beams targets layers within the skin to cause controlled thermal injury. The beams are targeted to hit the sweet spot in the dermis, which is known as the skin’s collagen maker. This triggers the body’s natural wound-healing response, creating collagen and elastin, which leads to wrinkle reduction. Like collagen, elastin also supports the skin and allows it to bounce back. There is no damage to the skin’s outer layer or any of the underlying structures beneath the dermis (bones, facial nerves, facial fat, and blood vessels) with Sofwave device procedures. After treatment patients can get back to normal activities quickly without significant side effects.

              References:

              • "SofWave Medical's Low-Divergence Ultrasound Technology Has Received FDA Clearance for the Aesthetic Treatment of Facial Lines and Wrinkles", 16 Sep 2019, Cision US
              • "Wrinkles", Mayo Foundation for Medical Education and Research
              • "11 Ways To Reduce Premature Skin Aging", American Academy of Dermatology Association
              • "When Beauty Products Cause Sun Sensitivity", November 16, 2018, The Skin Cancer Foundation

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                Best Anti-Aging Foods for Your Skin

                Eat these foods to age in reverse!

                Taking care of your skin involves more than just a good skin care regimen, that matches your skin type and regular visits to your dermatologist. What you put in your body is as important as what you place on your skin when it comes to maintaining a dewy and fresh complexion.

                Not sure where to start? We’ve got you covered with our expert-approved guide to the best anti-aging foods and drinks to provide vitamins and minerals for your skin.

                Starting with:

                H2O – Water

                Your body is made of 60 percent water that helps keep everything working properly. Even mild dehydration will cause your skin to look dry and dull. Aim for eight 8-oz glasses of water each day, the Academy of Nutrition and Dietetics suggests.

                Add sliced cucumber, lemon, or oranges if you’re craving some extra flavor. Hydration can also come from foods with high water content such as cucumbers, tomatoes, watermelon, cantaloupe, honeydew, and strawberries. Include these in your diet.

                Drinking too much alcohol can leave your skin dehydrated and more prone to wrinkles. If you do drink, moderation is key. For women, this means up to one drink per day and for men, moderation is defined as up to two drinks per day, the Centers for Disease Control and Prevention states.

                Blueberries and another great source of vitamin C

                Vitamin C is a key ingredient in many anti-aging serums, and for good reason. This antioxidants powerhouse helps produce the collagen that gives skin its supple and elastic properties. Vitamin C-rich foods include blueberries, broccoli, oranges, strawberries and sweet potatoes. Make sure at least one of your 5-9 servings of fruits and vegetables per day is loaded with Vitamin C.

                Jessica Weiser, MD

                “Collagen is the main protein that gives skin the supple and elastic properties most associated with youth, but our supply diminishes as we age,” says New York City dermatologist Jessica Weiser, MD. “Many energy-based technologies such as Sofwave™ work by boosting collagen stores underneath the skin’s surface.”

                Almonds

                Vitamin E is another building block of collagen, and it can be found in abundance in almonds, spinach, sweet potatoes and avocados. Eating almonds can add valuable nutrients and healthy fats to your daily diet and help protect skin elasticity. Make sure to include Vitamin-E-rich anti-aging foods in your diet every single day to take advantage of their antiaging potential.

                Salmon

                Found in oily fish like salmon and mackerel, omega-3 fatty acids help prevent and fight inflammation that drives skin conditions such as eczema and psoriasis and not just age related skin conditions. If you don’t like fish, there are many plant-based omega 3s to help you get your fill. In his book “Food Can Fix It: The Superfood Switch to Fight Fat, Defy Aging, and Eat Your Way Healthy,” Dr. Mehmet Oz of The Dr. Oz Show suggests getting your omega-3 fix by soaking a tablespoon of chia seeds in one tablespoon of water to plump them and then adding them into your salad dressing. It’s really that simple!

                Dark Chocolate

                Dark chocolate is rich in healthful flavonoids that boost blood to the outer layer of your skin for a healthy glow and anti aging, Dr. Oz says. Choose one with 70 percent or more dark chocolate and eat only 1 oz a day to help keep calories and saturated fat in check, Harvard University researchers suggest.

                Mug of matcha

                Dr. Oz

                Sun is the leading cause of premature skin aging, but a mug of matcha or another green tea is loaded with an antioxidant called EGCG (epigallocatechin gallate) that helps protect skin from the sun’s damaging rays, Dr. Oz says.

                What you don’t eat also matters when it comes to protecting your skin from signs of aging and how you look and feel.

                Dr. Anthony Youn

                “Sugar equals wrinkles. No doubt about it. Sugar ages our skin more than any other dietary factor”, writes Michigan-based plastic surgeon, Dr. Anthony Youn, in “The Age Fix: A Leading Plastic Surgeon Reveals How To Really Look Ten Years Younger.”

                Sugar spikes in our blood can result in chronic inflammation, which can be damaging to the skin. Sugar also causes glycation, a process where the sugar molecules bind to and deform the collagen and elastin in our skin cells, he writes. Steer clear of sugary sweets and desserts and refined sugars found in white bread, white rice, and pasta.

                Eating a healthy diet will help skin retain its youthful quality, but sometimes you need to up your game. Leading dermatologists and plastic surgeons are excited about the latest energy-based treatment for aging skin and skin health.

                Sofwave™

                Dr. Anthony Youn

                “Sofwave™ noninvasive Synchronous Ultrasound Parallel Beams technology (SUPERB)™ provides a reduction in fine lines and wrinkles for all skin types,” says Dr. Weiser. “These needle-free treatments can achieve visible results in a single 30-45-minute treatment.”

                Get a head start on your path to younger looking skin today.

                Find a Sofwave™ provider near you to schedule an in-person or virtual consultation.

                References:

                • Barbara Gordon, RDN, LD, "How Much Water Do You Need", November 6, 2019, Academy of Nutrition and Dietetics
                • "Alcohol and Public Health FAQ", February 16, 2021, Centers for Disease Control and Prevention, U.S. Department of Health & Human Services
                • Ryan Raman MS, RD (NZ), "7 Impressive Ways Vitamin C Benefits Your Body", February 18, 2020, Healthline Media a Red Ventures Company
                • Jessica Weiser, MD, "Bespoke Cosmetic And Medical Dermatology", Weiser Skin MD
                • Joe Leech MS, RD, "9 Evidence-Based Health Benefits of Almonds", September 6, 2018, Healthline Media a Red Ventures Company
                • "The Nutrition Source", The President and Fellows of Harvard College

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                  At this time of year, everyone wants to look their best, with healthy, glowing skin.

                  It is important that you take care of it, particularly during the summer, when the sun’s rays can cause severe damage. According to the National Institute on Aging, sunlight is a significant cause of wrinkles, dryness, and aging skin. This requires blocking harmful rays to prevent overexposure to the sun. A word of caution, sun rays can penetrate clouds, mist, and fog, causing harm that can accumulate over time.

                  This summer if you’re at the pool, on the golf course, playing tennis, or having a backyard picnic, we identified some tips on how you can protect yourself from the sun’s harmful rays and slow down the aging process.

                  We also identified ways you can preserve your collagen and even boost its production by the foods you eat. We list a few of these foods that are great sources for summer skin defense. We wrap up our recommended tips, by identifying some cosmetic treatments that won’t get in the way of your beach time, while also repairing and refreshing your skin to keep it looking it’s very best this summer.

                  Avoid Burning:

                  The first of our summer skin care tips is to keep your skin protected from the sun – here are a few of our suggestions. To begin, apply sunscreen to your skin every day. Dermatologists recommend wearing SPF-30-50 sun protection to slow down the aging process and maintain your skin’s health over time.

                  Sunscreen

                  Don’t be fooled. A broad-spectrum sunscreen of SPF 30 to 50 is sufficient protection, but you should never go more than two hours without reapplying, especially if you’ve been swimming or working up a sweat while exercising.

                  An interesting fact, beginning in 2012, the FDA issued new rules regulating sunscreen labels, stating that they could no longer be labeled “waterproof” and must now be labeled “water resistant,” claiming there is no such thing as a completely waterproof sunscreen.

                  Sun-protective clothing

                  Equally important as sunscreen, is one of the simplest ways to stay safe and unlike sunscreen, it never needs to be reapplied! The UV Protection Factor (UPF) is a calculation of how much UV radiation a fabric lets through. A UPF 50 shirt or hat, for example, blocks 98 percent of the sun’s rays while allowing just two percent to pass through. Keep protective clothing top of mind to help reduce the sun’s harmful rays.

                  The Food You Eat:

                  Our second tip is about the foods you eat. Consider making the skin’s defenses stronger from the inside out. A healthy diet maintains your skin’s ability to protect itself against the aging effects of free radicals. Diets low in inflammation will also help you age more slowly. At the same time strengthening the skin’s resistance to sunburn.

                  We identified these foods as excellent sources of summer skin defense.

                  • Eggs are rich in zinc, which is important for healthy skin, it also controls the oil production in the skin.
                  • Strawberries are packed full of Vitamin C which keeps your skin revitalized, vitamin C can also be found in broccoli and oranges too.
                  • Tomatoes are an excellent source for helping prevent premature fine lines and wrinkles because they contain lycopene, which can help protect the skin from sun damage.
                  • Food sources high in collagen include fish, chicken egg whites, berries, and red and yellow vegetables.

                  H20 – The Water You Drink:

                  Staying hydrated is our third tip. Hydration is important in any weather, but it is especially important in hot and humid weather because we lose a lot of body fluid through sweat. Low-calorie sports drinks, coconut water, or plain old water are good options to replenish sodium and potassium.

                  Summer heat will dehydrate you by 48-64 ounces per hour, by sweating. Drinking 125 ounces of fluids for men and 91 ounces of fluids for women each day is needed to replenish lost water. Chronic dehydration, according to Harvard Medical School, can cause headaches, loss of concentration, muscle cramps, and dry skin. This summer, be sure to stay fully hydrated by drinking enough water.

                  Cosmetic Treatments – Options that Won’t Cut Into Your Beach Time:

                  Cosmetic treatments our fourth tip, will leave you looking refreshed and revitalized while allowing you to spend more time at the beach. Collagen and elastin fibers break down as a result of photoaging, causing the skin to lose flexibility and become thinner, accelerating fine lines and wrinkles. If you want to learn more about what can be done to restore a younger, more refreshed consult a dermatologist to decide the best treatment option.

                  Unlike some cosmetic procedures, we found the following three had no negative effects when exposed to the sun during the summer.

                  Dermal Fillers – dermal fillers when exposed to sun do not have any effect on the treatment. These popular products help to increase volume while reducing fine lines. Radiesse, Juvederm, and Restylane are some of the most widely used dermal filler brands. You can resume your summer activities right away because dermal filler procedures are simple and don’t require any downtime.

                  Botox -Botox, a brand name for the generic medication botulinum toxin, is another choice for wrinkle reduction along with the brand Dysport they both work by paralyzing facial muscles for a short period of time. There is no downtime for this treatment, and it is unaffected by the sun.

                  Looking for a Bit More Impact?

                  Sofwave™ is one of the newest non-invasive wrinkle treatments, and it’s a good choice if you want something that revitalizes your face like  Botox or fillers, but without the needles, lasts and continues to improve over time. A Sofwave™ treatment uses ultrasound energy to remodel collagen, your fine lines and wrinkles can greatly improve, giving you a younger look. Sofwave is a non-invasive procedure, it’s perfect for those who don’t want to undergo surgery and who want a fast 30-45 minute treatment that won’t interfere with their beach time.

                  So, there you have it – We hope you’ve learned something new and find some of these skin care tips helpful as you tweak your skincare products and regiment summer ready.

                  References:

                  • "Skin Care and Aging", October 01, 2017, NIH National Institute on Aging (NIA)
                  • Dulce Zamora, "How Your Skin Can Survive Summer", WebMD LLC
                  • Sophia Panych, "Your Sunscreen Isn't Waterproof, No Matter What the Bottle Says", allure, Condé Nast
                  • "7 Ways to Look Younger This Summer without Going under the Knife", Face Clinic London
                  • Lawrence E. & Gibson, M.D., "Does drinking water cause hydrated skin?", Nov. 21, 2020, Mayo Foundation for Medical Education and Research (MFMER)
                  • "Let’s Talk About Collagen And Elastin", HintMD
                  • "What types of dermal fillers are available?", American Society of Plastic Surgeons
                  • "Botox-type Injectables Guide", The American Board Of Cosmetic Surgery

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                    Many of you may be interested in learning whether ultrasound waves have been found to have any adverse or harmful side effects when applied to your skin.

                    We decided to look into it further to provide you with the basics, such as how an ultrasound treatment works and what to expect, as well as the first and most recent devices on the market. Finally, we’ll discuss our results to address the question, “Are ultrasound waves harmful to your skin?”

                    THE HISTORY AND SCIENCE BEHIND ULTRASOUND

                    The first use of ultrasound was to locate enemy submarines during World War I. For the first time in medicine, ultrasound was used in the 1930s. Ultrasound therapy has been approved and effective in treatment for over 80 years. When we think about ultrasound technology, we usually picture a mother learning the gender of her baby or someone being treated for injuries like muscle strains or runner’s knee.

                    One of the newest and increasingly popular applications of ultrasound is its use for cosmetic facial skin treatments. It has become a common procedure and has gained popularity among dermatologists, plastic surgeons, and other medical professionals. The ability to precisely direct heat into the skin to revitalize collagen while still preserving the epidermis appeals to people who want non-invasive facial revitalization procedures.

                    HOW AN ULTRASOUND PROCEDURE WORKS & WHAT TO EXPECT

                    The process starts with applying an ultrasound gel, followed by the practitioner placing a handpiece on your skin and gently gliding a probe over your skin. Concentrated ultrasound energy is delivered to predetermined depths within the tissue underneath your skin to encourage collagen production. Ultrasound energy penetrates the deepest layers of the skin, bypassing the skin’s surface and stimulating collagen.

                    The procedure will take anywhere from 30 to 90 minutes, depending on which device is being used. The first facial ultrasound device treatment, and Sofwave, a new next-generation ultrasound device treatment, are discussed later in this article.

                    Patients typically have temporary flushed skin after the treatment. Depending on which device you were treated with, you might also experience minor swelling for a few days as well as moderate tingling or tenderness.

                    Many patients will only need one treatment, however, depending on the degree of flexibility in their skin, others may require more than one to achieve the best results.

                    While some effects are apparent right away, it takes two to three months for the complete effect. There will be a continued improvement over the next six months. The exciting news is this treatment will last for a year compared to other cosmetic procedures that will only last 3-4 months.

                    THE FIRST ULTRASOUND DEVICE

                    The first FDA-approved facial ultrasound procedure made headlines in 2009 when it cleared for the indication for a non-invasive skin wrinkle reduction treatment to targeting the entire face, using ultrasound waves to stimulate new collagen revitalization. The specifications for the treatment stated that each session lasts between 45 and 60 minutes. The first pass of ultrasound waves is set to go very deep, while the second pass is set to reach tissue layers closer to the skin’s surface. Since the ultrasound waves penetrate deep below the skin’s surface, there is a pain medicine that will be offered to you before the treatment to make the treatment more comfortable. To learn more about the first ultrasound treatment, we recommend you check out the patient reviews on Real Self.com.

                    THE LATEST INNOVATION IN ULTRASOUND DEVICES

                    Fast forward to 2020; there is now the next generation of ultrasound devices on the market. To address fine lines and wrinkles is Sofwave™. We were interested in learning how the new ultrasound technology differed from previous product treatments.

                    With the new Sofwave™, the treatment is shorter, with one session taking only 30-45 minutes. Patients love the fact that it can fit into an active lifestyle at any time of day. Sofwave’s safety profile and its integrated cooling protect the outer skin layer and enable treatment at the correct depth, ensuring no damage to the underlying structure beneath the dermis. Patients are benefiting from these new advances from Sofwave, the next generation in ultrasound technology, we see this in the following statement.

                    Karen Lederman, the founder of Laser Skin & Wellness in Palm Beach Gardens (www.laserskinsolutions.com), says she is always searching for the most advanced, innovative treatments available on the market.

                    Karen Lederman

                    She added, “Sofwave can help my clients of all skin types achieve a significant level of improvement in facial lines and wrinkles after only a 30 – minute treatment, without surgery and with minimal downtime.” “It’s the next-generation in aesthetic devices and is exactly what our clients are looking for.”

                    The chances are that if you are not ready for a face-lift but want to reduce your facial fine lines and wrinkles, Sofwave could be the treatment you are looking for.

                    THE RESULTS – ARE ULTRASOUND WAVES HARMFUL?

                    In all the published studies reviewed for this article, ultrasound treatments were a safe and effective method for treating facial skin. We see the benefits of using ultrasound sound waves to increase circulation and enable the protein that gives skin elasticity and firmness.

                    Bear in mind, as with many standard medical procedures, not everything you hear about ultrasound is true. For example, some people say ultrasound uses radiation technology; they have confused ultrasound with x-rays, which does use radiation. However, Ultrasound is based on sound wave technology, not radiation.

                    In the final word, as with any procedure, there is always a bit of risk, but if you’re in the care of a trained dermatologist, plastic surgeon, or aesthetic professional, you shouldn’t have anything to worry about.

                    THE KEY TAKEAWAY

                    The key takeaway we hope you will walk away with is that ultrasound technology is a safe and effective procedure for treating facial skin. Although you can choose from several different cosmetic skin procedures including topical formulations, dermal fillers and several skin therapy devices, ultrasound provides a safe, non-invasive cosmetic procedure for fine lines and wrinkles. It can be performed in 30-45 minutes and offers long-lasting results with minimal if any, discomfort.

                    Clinical studies have shown that devices that can treat beneath the skin at the right depth to revitalize collagen are the most effective and fit the need of those individuals who are not yet ready for cosmetic surgery. Sofwave ultrasound which treats fine lines and wrinkles on the face has been proven to be one of the most effective of these cosmetic devices.

                    Schedule an appointment with your aesthetic provider today to find out which method is right for you.

                    References:

                    • Douglas Miller, Nadine Smith,  Michael Bailey, Gregory Czarnota, Kullervo Hynynen, Inder Makin and American Institute of Ultrasound in Medicine Bioeffects Committee, "Overview of Therapeutic Ultrasound Applications and Safety Considerations", J Ultrasound Med. 2012 Apr; 31(4): 623–634, National Center for Biotechnology Information, U.S. National Library of Medicine
                    • "Ultrasound therapy for sagging skin", American Society for Dermatologic Surgery (ASDS)
                    • "Ulthera Receives First-Ever FDA Clearance to Market Ultrasound Technology for Facial Aesthetic Improvement", Sep 17, 2009, BioSpace.com
                    • "Don't Fall For These 4 Harmful Ultrasound Myths", Jun 30, 2018, WomanCare PC

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